NBA players with ads on their jerseys? It happened already… during the 2011 lockout.
<p>:Villeurbanne's French player Tony Parker (R) vies with Strasbourg' US player Justin Harper (L) as Asvel' Ronny Turiaf (C) looks on during their French ProA basketball match on November 26, 2011 in Strasbourg, eastern France. Parker and Turiaf played their last game with ASVEL today as NBA owners and players reached a tentative deal to end a lockout. AFP PHOTO MARC-ANTOINE BAUDOUX (Photo credit should read MARC-ANTOINE BAUDOUX/AFP/Getty Images)</p> <p> </p>
MILAN, ITALY - OCTOBER 20: Danilo Gallinari, #8 of EA-7 Emporio Armani Milan greets supporters at the end of the 2011-2012 Turkish Airlines Euroleague Regular Season Game Day 1 between EA7 Emporio Armani Milan v Maccabi Electra Tel Aviv at Mediolanum Forum on October 20, 2011 in Milan, Italy. (Photo by Luca Sgamellotti/EB via Getty Images)
Real Madrid's guard Rudy Fernandez (R) vies with Belgacom Spirou's Czech guard Jiri Welsch (L) during the Euroleague basketball match Real Madrid vs Belgacom Spirou on November 24, 2011 at La Caja Magica Arena in Madrid. AFP PHOTO/ JAVIER SORIANO (Photo credit should read JAVIER SORIANO/AFP/Getty Images)
BOLOGNA, ITALY - NOVEMBER 13: Chris Douglas Roberts of Canadian Solar competes with Luca Garri of Cimberio during the LegaBasket Serie A match between Canadian Solar Bologna and Cimberio Varese at Unipol Arena on November 13, 2011 in Bologna, Italy. (Photo by Mario Carlini - Iguana Press/Getty Images)
BILBAO, SPAIN - FEBRUARY 08: Kyle Singler, #22 of Real Madrid competes with Aaron Jackson, #7 of Gescrap BB during 2011-2012 Turkish Airlines Euroleague TOP 16 Game Day 4 between Gescrap BB v Real Madrid at Bilbao Arena on February 8, 2012 in Bilbao, Spain. (Photo by Aitor Arrizabalaga/EB via Getty Images)
VALENCIA, SPAIN - DECEMBER 13:#12 Serhiy Lishchuk of Valencia Basket plays agains # 05 Hilton Armstrong of Asvel Villeurbanne during the 2011-2012 Eurocup Regular Season Game Day 5 between Valencia Basket v Asvel Basket Lyon Villeurbanne at Pabellon Fuente de San Luis on December 13, 2011 in Valencia, Spain. (Photo by Juan Navarro/EB via Getty Images)