Ronnie 2K on joining NBA 2K, what his job entails, crazy interactions with players and celebrities

Ronnie 2K on joining NBA 2K, what his job entails, crazy interactions with players and celebrities

Podcast

Ronnie 2K on joining NBA 2K, what his job entails, crazy interactions with players and celebrities

Ronnie Singh, also known as @Ronnie2K, is the digital marketing director for NBA 2K. He joins The HoopsHype Podcast with Alex Kennedy to discuss his a ton of topics regarding his career and life…

0:50: Ronnie discusses the craziness of launch week and what his schedule is like right now since NBA 2K18 just hit the shelves.

3:15: Some of the additions to this year’s game that separate it from past iterations of NBA 2K.

6:10: Ronnie discusses his career journey that led him to 2K, including past jobs at a law firm and in the front office of a semi-pro baseball team called the San Diego Surf Dawgs (for whom he signed Jose Canseco).

12:10: How constantly posting on the NBA 2K forum ultimately led to 2K hiring him.

14:00: The huge role that social media plays in his job and how he was able to grow his Twitter audience to nearly 1,000,000 followers.

16:30: How a Justin Bieber shout-out doubled his Twitter following in several hours.

18:50: Ronnie shares some of his craziest encounters with celebrities and players who are fans of the game.

27:00: The time his cab got rear-ended during All-Star Weekend and he got a ride from Drake between the rapper’s two performances that night.

31:50: How Instagram and Twitter doesn’t always paint an accurate – or complete – picture of an individual’s life.

32:45: During a less busy time of a year, Ronnie shares what a typical day is like for him and some of his lesser-known job responsibilities.

36:30: Ronnie discusses the criticism he receives on social media and how he has learned to deal with it.

38:00: His “beef” with Ben Simmons and how John Wall recently blocked him on Twitter.

41:00: What advice he’d give to someone who wants to work in the video game industry or land a job similar to the one he has with 2K.

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