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Thunder forward Kevin Durant has come second in the draft and MVP votings, but nobody in the NBA can touch him nowadays when it comes to pitching products - whether it's shoes, video games or soft drinks. He leads our Commercials Rankings and No. 2 (Kobe Bryant) is not even close. Nike clearly leads the pack in terms of NBA endorsers, but Chinese brands like Li Ning and Peak are emerging powers. It will be an interesting offseason in Los Angeles following the early exit from the playoffs. Check the news and tweets coming from La-La Land.	Agents Awards Blogs Call-Up Rankings Cheerleaders Coaches Contact Columnists Commercials Depth Charts D-League Foundations Free Agency General Managers Injuries Media Links Owners Podcasts Reporters Sneakers Standings

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HoopsWorld videos @ HoopsHype

March 12, 2013 @ 05:47 PM ET

October 01, 2012 @ 08:36 PM ET

Video: HoopsWorld's take on Laker hype

Dwight Howard, Kobe Bryant, Los Angeles Lakers, Steve Nash

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July 17, 2012 @ 07:22 PM ET

Video: Mike Brown on Steve Nash and the pressure of coaching the Lakers

Ettore Messina, Los Angeles Lakers, Mike Brown, Quin Snyder, Steve Nash

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April 16, 2012 @ 06:40 AM ET

Steve Nash is the Tweeter of the Year (again)

Jared Dudley, Media, Phoenix Suns, Steve Nash, Twitter

Suns guard Steve Nash says winning back-to-back HoopsHype Tweeter of the Year awards is one of the biggest accomplishments in his career – although probably tongue in cheek.

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January 27, 2012 @ 10:11 AM ET