Thunder forward Kevin Durant has come second in the draft and MVP votings, but nobody in the NBA can touch him nowadays when it comes to pitching products - whether it's shoes, video games or soft drinks. He leads our Commercials Rankings and No. 2 (Kobe Bryant) is not even close.
Thunder forward Kevin Durant beat Miami's LeBron James by a single vote to become HoopsHype's MVP of the season for the first time. Durant became a more effective scorer with career-high shooting percentages and added to his game with much better numbers in rebounds and assists.
Didn't hit any home run, but was able to surround the Big Three with nice pieces like Kawhi Leonard, Boris Diaw and Patrick Mills. Gave the nucleus team anoter chance to make a title run and it paid off with a great regular season.