Thunder forward Kevin Durant has come second in the draft and MVP votings, but nobody in the NBA can touch him nowadays when it comes to pitching products - whether it's shoes, video games or soft drinks. He leads our Commercials Rankings and No. 2 (Kobe Bryant) is not even close.
Nike clearly leads the pack in terms of NBA endorsers, but Chinese brands like Li Ning and Peak are emerging powers.
It will be an interesting offseason in Los Angeles following the early exit from the playoffs. Check the news and tweets coming from La-La Land.
Thunder forward Kevin Durant beat Miami's LeBron James by a single vote to become HoopsHype's MVP of the season for the first time. Durant became a more effective scorer with career-high shooting percentages and added to his game with much better numbers in rebounds and assists.
Played the young guns a lot of minutes and the Spurs were still No. 1 in the West. Great team chemistry and zero drama. Business as usual in San Antonio with Gregg Popovich in charge.
Will not be able to win this award again in many years since he looks like a bona fide All-Star already. His all-around play was key to Oklahoma City's success.
Surpassed all expectations and gave the much battered Cleveland Cavaliers hope for the future. Became the obvious pick for Rookie of the Year when Rubio went down.
It was Dwightmare off the court, but same old Dwight Howard when it was time to play. Even with all the distractions, Howard was able to average a career-high 14.5 rpg.
Didn't hit any home run, but was able to surround the Big Three with nice pieces like Kawhi Leonard, Boris Diaw and Patrick Mills. Gave the nucleus team anoter chance to make a title run and it paid off with a great regular season.
