Thunder forward Kevin Durant has come second in the draft and MVP votings, but nobody in the NBA can touch him nowadays when it comes to pitching products - whether it's shoes, video games or soft drinks. He leads our Commercials Rankings and No. 2 (Kobe Bryant) is not even close.
Biggest contract offered: $111 million (Gilbert Arenas, 2008)
Head coaches hired: 18 (Buddy Jeannette, Paul Seymour, Mike Farmer, Gene Shue, KC Jones, Dick Motta, Kevin Loughery, Wes Unseld, Jim Lynam, Bernie Bickerstaff, Jim Brovelli, Darrell Walker, Gar Heard, Leonard Hamilton, Doug Collins, Eddie Jordan, Ed Tapscott and Flip Saunders.)