Thunder forward Kevin Durant has come second in the draft and MVP votings, but nobody in the NBA can touch him nowadays when it comes to pitching products - whether it's shoes, video games or soft drinks. He leads our Commercials Rankings and No. 2 (Kobe Bryant) is not even close.
Biggest contract offered: $82.1 million (Elton Brand, 2003)
Head coaches hired: 16 (Paul Silas, Jim Lynam, Don Chaney, Gene Shue, Don Casey, Mike Schuler, Larry Brown, Bob Weiss, Bill Fitch, Chris Ford, Jim Todd, Alvin Gentry, Dennis Johnson, Mike Dunleavy, Kim Hughes and Vinny Del Negro)