Thunder forward Kevin Durant has come second in the draft and MVP votings, but nobody in the NBA can touch him nowadays when it comes to pitching products - whether it's shoes, video games or soft drinks. He leads our Commercials Rankings and No. 2 (Kobe Bryant) is not even close.
Biggest contract offered: $208.5 million (Shaquille O'Neal, 1996)
Head coaches hired: 13 (Jack McKinney, Paul Westhead, Pat Riley, Mike Dunleavy, Randy Pfund, Magic Johnson, Del Harris, Bill Bertka, Kurt Rambis, Phil Jackson, Rudy Tomjanovich, Mike Brown and Mike D'Antoni)