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Benny the Bull was named America's Most Popular Sports Mascot by a fan survey conducted by a marketing arm. "We all are amazed at his athleticism, creativity and energy," Bulls COO Michael Reinsdorf said in a statement. Chicago Tribune
Mascots are an important part of the NBA, serving as furry mirth-makers in a league that often becomes too self-serious for its own good. There's no joy a mascot can't bring, whether it involves choreographed dancing or simply forcing fans to consider the ridiculousness of an anthropomorphic blue blob's existence. However, the fact of the matter is that most mascots are very similar, both in their antics and looks. It's pretty much impossible to differentiate between the bear mascots of the Utah Jazz and Memphis Grizzlies, for instance, and that's even before you see them jumping off trampolines and high-fiving children. So, when a mascot stands out as something special, you know that it's done some amazing work. Kudos to Benny the Bull of the Chicago Bulls, then, for being listed by Forbes as the most popular mascot in America (via TBJ). From Tom Van Riper: Yahoo! Sports
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