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PMK*BNC is launching a department dedicated to helping clients manage their personal brands. The new unit, which will work closely with the public relations firm’s entertainment division as an opt-in service for its clients, will be led by talent marketing expert Bill Sanders. The Hollywood Reporter
Sanders comes to PMK*BNC from BDA Sports Management, where as chief marketing officer he matched his clients with international brands like Coca-Cola, American Express, Apple, Guinness and Bridgestone. He will bring a roster that includes actors, models and sports personalities to his new agency, although he will share joint representation for client Yao Ming with BDA. The Hollywood Reporter
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