HoopsHype Brett Yormark rumors

February 25, 2014 Updates
December 10, 2013 Updates
October 28, 2013 Updates

"You've always dreamed of playing in the pros and here's your chance to get on the court," wrote Nets CEO Brett Yormark, in a letter in the ad. "As we embark on what is sure to be one of our most exciting seasons in franchise history, this is your opportunity to be our sixth man." ESPN.com

October 22, 2013 Updates

Forest City Enterprises which owns 55 percent of the arena operating company attributes the shortfall to the opening costs, "to make a big splash in the first year, investing heavily in marketing, customer service and securing top acts," writes Brown. Indeed, the arena has been the nation's top grossing venue for concerts and family shows through the first three quarters of year one ... and second in the world. "We can easily reduce our expenses by 15%, if not higher," Brett Yormark, CEO of the Barclays Center, told WSJ, adding the arena's first 12 months have "exceeded my expectations." NetsDaily

October 15, 2013 Updates

A year ago on Tuesday, Brett Yormark, chief executive of the Brooklyn Nets NBA basketball team, was watching his team play its first game in its new home after a move from New Jersey to New York. Twelve months on, and the 10-mile move to Brooklyn now looks inspired, with an expensively assembled "super-team" of stars, playing in front of bigger audiences in a new arena. "In every respect the move has been transformational," Mr Yormark tells the BBC News website. "We have moved a few miles but we could have moved to the other side of the country, such is the difference. We got more buy-in from New York people than we expected. "The resources we have at our disposal are now so different." BBC

September 20, 2013 Updates
September 16, 2013 Updates
September 13, 2013 Updates

The Nets had a harder time selling the team in Russia than you would think, despite having the first Russian and European owner. The lament was always if you only had a Russian player. Now, the Nets have not only any Russian player, but Andrei Kirilenko, they are trying again. Kirilenko, Irina Pavlova and Brett Yormark will head overseas next week and make the rounds of media and sports "influencers" not so much to sell sponsorships, but to re-introduce the team now that it has one of Russia's greatest player son its roster. NetsDaily

September 6, 2013 Updates

Kevin Garnett and Brett Yormark spoke at a NBA press conference in Beijing, their second joint appearance in two days, and the two echoed the dual themes they had pushed the night before at a dinner for Chinese executives: The Nets plan on winning a championship and want to be a global team. Yormark put the championship at the top of the list, saying it's not just a goal. Anything less is unacceptable. "Our two biggest goals right now are to win championships and to be a global team. And in order to do that we needed to bring players like Kevin Garnett, Paul Pierce and Jason Terry to Brooklyn," Yormark added. In a closing statement, the Nets CEO added, "Nothing but a championship is going to be accepted." NetsDaily

September 3, 2013 Updates

Kevin Garnett and Brett Yormark will co-host a dinner for Chinese executives in Beijing Thursday night, as part of the Nets push to attract sponsors for the team. Yormark is in Beijing all week to stir up business, while KG is promoting his new sneaker line with Anta, the big Chinese sportswear company. The two will host a dinner for 20 CEO’s in Beijing. Among those expected: executives from tech, automotive and sports performance brands. NetsDaily

August 16, 2013 Updates

There will be a star-studded wedding party tonight at the Wolffer Estate in Sagaponack for Brooklyn Nets and Barclays Center CEO Brett Yormark and bride, Elaina Scotto, sister of “Good Day New York” anchor Rosanna. Those expected include Matt Lauer, Katie Couric, Jason Kidd, Michael Strahan, Bruce Ratner and Town broker Jonathan Cohen. The newlyweds had a small private ceremony at the St. Regis last week. There’s lots to celebrate, since Yormark and Ratner’s group was just picked to renovate Nassau Coliseum. New York Post

June 10, 2013 Updates
June 7, 2013 Updates

Brett Yormark on high salaries specifically, he added that it's about "value" and when specifically asked if they were "good value," he responded, "absolutely good value." "As it relates to salaries, obviously that's a decison that ownership and our basketball folk have to make. You want a return on that investment, right? So to the extent that we can see a return, I'm sure we'll keep making that investment." At the moment, though, they're good value? Absolutely, to the extent that we don't see the return any more i think it drives potentially different decisions. It all gets back to the fans spending the money to see a good team. Absolutely. You're absolutely right. It does come back to the fan. You've got give the fan a great product, if you do, they're going to vote yes with their wallet. NetsDaily

June 4, 2013 Updates

Brett Yormark is always pushing new frontiers in marketing the Nets and the Coney Island store is just the latest. Any other team have a beachfront operation selling team-branded beach balls? We think not. Now that the store has been open for two weeks, the team is pushing the idea beyond the casual beachgoers. It's encouraging fans to get on the subway and travel there to pick up Nets gear not available elsewhere. The intrepid Alyonka Larionov boards the D train at Barclays Center for the ride south to the Coney Island stop ... and a quick tour of the store with Terrel Kirkham, the Nets marketing director. NetsDaily

April 30, 2013 Updates

The Nets/Barclays Center management, led by Brett Yormark, are taking over the Islander business operations. An official announcement is expected soon. The takeover will include marketing. Yormark and Islanders owner Charles Wang hinted at the arrangement last week during a Sports Business Journal event at Barclays. NetsDaily

April 19, 2013 Updates

Being a member of the Nets organization surpassed some of my greatest ambitions. It was never about an investment; it was about the NETS and Brooklyn. My job as an owner is over but as a fan it has just begun. I’m a Brooklyn Net forever. It’s been an honor to work with Mikhail Prokhorov, Dmitry Razumov, Christophe Charlier, ONEXIM Sports and Entertainment, Brett Yormark and all the wonderful people involved in making the Nets first class. My sincerest thanks goes to Bruce Ratner, who first introduced the idea of moving the Nets to Brooklyn. A thank you and deepest appreciation goes to the fans. You are the lifeblood of any team. The Nets have made their mark on the NBA and as they enter a new era, Roc Nation does as well; as we embark on Roc Nation Sports. Our newest endeavor is committed to building the brands of professional athletes as we have done for some of today’s top music artists. For Roc Nation Sports to function at its full potential, NBA rules stipulate that I relinquish my ownership in the Brooklyn Nets. It was a tough decision but as I stated earlier, it’s not about ownership. Congratulations to The Nets on a great season and making the playoffs! I will always be a Brooklyn Net. lifeandtimes.com

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