HoopsHype Business rumors

October 30, 2014 Updates

FOX Sports South and SportSouth senior vice president and general manager Jeff Genthner, and Atlanta Hawks CEO Steve Koonin, today announced a new long-term television rights agreement. The new agreement goes into effect with the 2015-16 NBA season. Financial terms were not disclosed. Under the new agreement, SportSouth – a FOX Sports regional network – will remain the exclusive regional television partner of the Atlanta Hawks and will produce all locally-available regular season games not exclusively selected by a national network. The regional network will also televise three preseason games, select Hawks Playoff games and produce 10 hours of Hawks-themed original programming each season. NBA.com

In the ad, Nash dons spectacles and a wig, appearing as an everyday librarian who can feel like an MVP thanks to the fantasy app. “I love being a librarian,” Nash says at the start of the spot, “but some days can be a little quiet.” He goes on to demonstrate the app and how it adds some excitement to his daily routine (while getting shushed). The spot ends with the tagline, “Have an MVP day,” emphasizing the short format. It was released to coincide with the start of the NBA season. A future spot starring Tom Brady will roll out near the end of the NFL season, when many players in traditional fantasy leagues have already been eliminated. Media Bistro

FOX Sports South and SportSouth senior vice president and general manager Jeff Genthner, and Atlanta Hawks CEO Steve Koonin, announced Thursday a new long-term television rights agreement. The new agreement goes into effect with the 2015-16 NBA season. Financial terms were not disclosed. Under the new agreement, SportSouth -- a FOX Sports regional network -- will remain the exclusive regional television partner of the Atlanta Hawks and will produce all locally-available regular season games not exclusively selected by a national network. The regional network will also televise three preseason games, select Hawks Playoff games and produce 10 hours of Hawks-themed original programming each season. FoxSports.com

Stern, who oversaw work stoppages that resulted in missed games in 1999 and 2011, said he's unconcerned about that perspective among players. "The league's not going to be losing money," he told CBSSports.com. "That's great. And the players get 50 percent of it. ... As a league we were losing money [during the 2011 lockout] and my guess is, as a league, when the new TV deal kicks in, they're going to be making money. That's a guess; I don't have the numbers. Some teams lose money voluntarily." CBSSports.com

October 29, 2014 Updates
October 28, 2014 Updates

Madison Square Garden Co. (MSG) is exploring splitting into two publicly traded companies to unlock value in the New York Knicks and New York Rangers sports franchises and buoy its entertainment business. MSG, controlled by the Dolan family, has been considering since July a plan to house its sports teams and cable networks in one company and move its real estate assets and its concert and entertainment business into another, according to a statement yesterday. Bloomberg

October 27, 2014 Updates
October 24, 2014 Updates

For the first time ever, the Brooklyn Nets NBA franchise has entered into an exclusive partnership with a fantasy sports company. The Nets have notched a deal with daily fantasy sports leader FanDuel, which will make FanDuel an official sponsor of the team and ensure FanDuel exposure during all Nets home games at the Barclays Center, along with an enhanced presence on television and radio broadcasts. FanDuel will also be entitled to more prominent exposure on the Nets’ official home page as part of the sponsorship. Forbes.com

October 23, 2014 Updates
October 22, 2014 Updates
October 21, 2014 Updates

The Thunder superstar partnered with another company on Tuesday afternoon, with Neff Headwear announcing Durant as its newest endorser. “We teamed up with NBA superstar and global icon Kevin Durant to create an exclusive designer underwear collection,” the company wrote in a press release. “This partnership is one of the first of its kind in the industry and will feature a unique collection to be worn on and off the court; designs selected by Durant himself.” Durant will be the second underwear endorser on the team. Last year, Russell Westbrook partnered with Kings and Jaxs. “I'm excited to work with the team at Neff to design my own collection of designer underwear," Durant said in the company’s release. "It will reflect my personal style combined with Neff's focus on youth culture. Neff is a unique company with an artistic approach to everything they do and I can't wait to get started.” Oklahoman

The National Basketball Assn. is considering rescheduling some marquee basketball games in order to grow audiences in China. The possible move emerged as the organization unveiled a multi-year partnership with China’s Ministry of Education to develop sports educational in China. The education deal is expected to provide enhanced fitness and basketball training to at least 3 million school and college students by 2017. Variety.com

October 20, 2014 Updates
October 18, 2014 Updates

It will cost you $411.17 on average to watch LeBron James and the Cleveland Cavaliers play on the road this year, according to a study by TickPick, a no-fee secondary ticket marketplace. The study looked at average prices as the visiting team for the upcoming season. HoopsHype

October 17, 2014 Updates

Any rumor missing? E-mail us at   hoopshype@hoopshype.com.