HoopsHype Business rumors

August 7, 2014 Updates

In talking recently with industry insiders there is a reason that Durant is garnering this much attention, not only because he is one of the top players in basketball, but because Durant moves product. In 2013 the Durant brand at Nike generated more than $175 million in sales, up from $35 million in 2012. That’s the biggest gain from any of the top brands, especially at Nike. Brand Jordan, the top money earner is said to have generated $2.25 billion for Nike, up slightly from the $2 billion Brand Jordan generated in 2012. LeBron James’ brand generated $300 million in 2013, roughly unchanged from the $300 million generated in 2012. Making Durant’s almost 500% increase in sales remarkable given the brand names he is line with. Basketball Insiders

Michael McBride (Under Armour executive): Wish I could tell everyone what is going on today. #Future #GoodPeople #Recruiting #Partnerships Twitter

August 5, 2014 Updates

Chris Bosh: I'm excited to announce my latest venture, @misternicetie, a line of ties and bow ties I've produced in conjunction with the talented Armstrong & Wilson. This line is something I'm very proud of and I invite you to follow its account for the latest looks and announcements. Enjoy. http://instagram.com/p/rVi5PMskSd/ Instagram

More than a year after his split from Reebok, Wall has become of the one of the faces of Adidas and said last week that he will have a signature shoe line, complete with a personal logo, released in October. During his time in Las Vegas, Wall got to break in his new sneakers and even put on some of his personal shorts and shirts after removing his Nike-produced USA Basketball gear. Washington Post

Wall signed a five-year, $25 million deal with Reebok before he was drafted by the Wizards, but that relationship came to an end in the third year. With Wall’s career stalled by injury and an unstable Wizards roster, the partnership with Reebok soured and he moved over to Adidas, which owns Reebok. The move took Wall from being the foundation of one brand into a situation where he had to prove his worth as a player to a company that already had a stable of established all-stars. Washington Post

August 4, 2014 Updates

Officials with the Sacramento Kings have confirmed they are involved in talks to purchase the Sacramento Republic F.C. The Sacramento Bee, which first reported the story, says no agreement is in place yet. News10 confirmed representatives from the Kings will be in Portland later this week to meet with officials from the Republic and MLS. Sacramento Mayor Kevin Johnson is also expected to attend the meetings. news10.net

August 1, 2014 Updates

Kevin Durant’s contract expires soon, and the organization with which he’s been for what seems like forever is under siege. Every competitor wants Durant’s services, most notably an upstart in his youthful stomping grounds. We’re talking about Nike, of course, which has produced seven versions of Durant’s signature shoe, but Durant’s Swoosh contract runs out this week, and Maryland-based Under Armour plans to come after Durant with gusto. Oklahoman

July 31, 2014 Updates
July 30, 2014 Updates

Kevin Durant spent Wednesday morning in Las Vegas talking to 10 companies that sponsor him while addressing questions on how he handles being a public figure and being chosen as a popular figure on Madison Avenue. While Durant was one of the most liked players in the league, he became the most liked this season, according to the Q Scores, thanks in great part to his MVP speech in which he emotionally thanked his mother for her guidance and support. "I didn't do that to be marketable, to be looked at as one of the more marketable guys," Durant said in an interview with ESPN. "Was just being myself, and, if people like for me being myself, then I'm cool with it. I'm not trying to be nobody else or act a different way. I'm still a work in progress just like everybody else so I'm just going to continue to keep being who I am, and I enjoy all the partners that partner with me. I just try to do my best to represent them and do everything in authentic ways." ESPN.com

The NBA Kings have "signed a 20-year media rights extension with NBC Sports Group worth" $690-700M, according to Lombardo & Ourand of SPORTSBUSINESS JOURNAL. The new media rights deal "will keep the Kings on Comcast SportsNet California" through the '33-34 NBA season. Sports Business Daily

July 28, 2014 Updates
July 22, 2014 Updates

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