HoopsHype Business rumors

March 24, 2014 Updates

Commissioner Adam Silver told Bleacher Report he intends to revisit the issue after the season. He plans to meet with LeBron James, one of the loudest critics of the jerseys. The NBA could decide to curtail the use of the sleeved jerseys, leave it up to individual teams or simply kill the program for good. "Ultimately, if the players don't like them, we'll move on to something else," Silver told Bleacher Report. "I don't regret doing it for this season. But it's intended to be something fun for the fans and the players. And if it becomes a serious issue, as to whether players should be wearing sleeves, we'll likely move onto other things." Bleacher Report

The comments, coming from the NBA's greatest player, reverberated at Olympic Tower. The NBA could brush off the barbs from writers and role players. But when LeBron speaks, the league listens. Silver admitted the remarks struck a chord. "It did," he said. "I've had conversations with LeBron about the jerseys, and we agreed that we would park the issue until the end of the season. And that once the season is over, he expressed an interest in sitting down with me and Sal LaRocca (the NBA's president of merchandising) and discussing his point of view." Bleacher Report

Faced with the reality of the final years of his career, Los Angeles Lakers guard Kobe Bryant announced on Sunday his plans to start his next career: Businessman. Bryant, in an exclusive interview with ESPN, revealed that he has formed his own company called Kobe Inc., and is building a team around him to start new businesses and evaluate investing in others. "I have always had ideas and always had a vision of where I wanted to go going back to 2000, but they are just ideas," Bryant said. "Now, once the Achilles injury took place, I'm sitting at home for months not moving, a couple things set in. One is that there is only so many Modern Family episodes a person can watch. And then two, what do I do now?" ESPN.com

March 19, 2014 Updates

During the session, Silver hit on a variety of topics, including the league’s TV rights deals, tanking, jersey ads, expansion and ways fans consume the league digitally. Here are a few quick hits: On jersey ads: “I think it’s inevitable. There are so many programs because of TiVo where people are skipping all the commercials, it just creates that much more of an opportunity for our marketing partners to get closer to our fans and closer to our players. And it gives us an opportunity to have deeper integration when it comes to those forms of sponsorship. … I think it’s going to become more accepted and commonplace by U.S. fans. Most likely within five years.” Sports Business Daily

NBA Commissioner Adam Silver says the way that the NBA sells games on smartphones and tablets, and the way that fans consume them, is “pretty clunky,” and that he’d like to find ways to simplify the process. “The existing combination of blackouts and multiple broadcasters makes it very difficult to present what would otherwise be a simpler consumer experience,” said Silver during a one-on-one interview at the 2014 IMG World Congress of Sports. “Nirvana would be that if someone was tweeting about a great game, and they say ‘tune in, LeBron has 25 points through the first quarter against Cleveland,’ that you just go ‘click’ and if you’re an authenticated subscriber, you can then get that game. Right now – less because of market considerations and more because of limitations in technology – the only way you can buy our out-of-market package is through an All-You-Can-Eat package of games. And that’s not optimal for a lot of consumers. Our hope is that working with our TV partners, including RSN partners, you can have one combined ecosystem.” Sports Business Daily

Following gum and even sneakers inspired by the coloring of the drink and its can, Sprite has finally saw fit to give LeBron James his own drink. Sprite announced today that it would be releasing Sprite 6 Mix by LeBron James, a drink that features the traditional lemon-lime flavor alongside cherry and orange. The drink will be available nationwide for a limited time in 19.2-ounce cans and 20-ounce bottles. James has had a deal with Coca-Cola since his rookie season in the NBA, now eleven years ago. stupidDOPE.com

March 13, 2014 Updates
March 12, 2014 Updates
March 8, 2014 Updates

Under Nike Basketball, you have both Kevin Durant and LeBron. Is there any competition between you three? Kobe Bryant: No. I don’t think so. I think Nike does an incredible job of just listening to the voice of the athlete. The athlete really determines the direction of their brand and how their line goes. Because of that, we are all different in personality and philosophies. The direction is going to be completely different. I think because of that, you really don’t see any direct competition as it pertains to our lines. I support LeBron’s stuff. I support KD’s stuff. We are around, we always talk and share ideas and concepts around each collection. complex.com

In an interview with Russ (Bengtson) you mentioned a Kobe 9 Low. Is there anything you can tell us? Kobe Bryant: Yeah. The low is obviously something I decided to do in 2009, which, turned a lot of heads. It was met with a lot of uncertainty. but since, it was really latched on to the culture. So that is an area of the business that we are not going to go away from. I’ll put it to you that way. complex.com

February 27, 2014 Updates

The Chicago Bulls today announced a new long-term agreement with Athletico Physical Therapy, continuing their 10-year partnership and expanding the Oak Brook-based company’s presence to include presenting sponsorship of the Bulls practice jersey, which is worn during all team practices. Athletico will continue to serve as the Bulls’ Exclusive Physical and Occupational Therapy Provider. “The Chicago Bulls are excited to announce the renewal and expansion of our partnership with Athletico,” said Scott Sonnenberg, Vice President of Corporate Sales for the Chicago Bulls. “The Bulls have developed tremendous respect for Athletico and its leadership over the last decade, and we know they share our commitment to the health of our players and Bulls entertainment teams both on and off the court.” NBA.com

February 26, 2014 Updates

Chris Bosh has played many roles in his NBA career. He was the man for seven seasons with the Toronto Raptors, a third banana in the first years of the Miami Heat’s Big Three era and an NBA Finals hero last June. But none of those roles are quite like the one he plays in his voiceover debut on Disney XD. Bosh guest-starred in an episode of Hulk and the Agents of S.M.A.S.H. that premiered on Sunday and airs again on Wednesday (at 9:00 p.m. Eastern), Friday (at 10:00 p.m.) and on March 26 (at 8:30 a.m.). For The Win

February 25, 2014 Updates

Following up on news we reported in December, Houston Rockets forward officially announces his endorsement deal with Chinese brand ANTA. With the deal, Parsons will be featured in global campaigns and wear ANTA sportswear on and off the court. Tonight, he'll debut his new shoe against the Sacramento Kings. In an exclusive interview with Bleacher Report, Parsons expressed excitement about the new partnership and pointed out some of the personal design elements on his first signature shoe. Number '38' embroidery on the backside of the tongue serves as a reminder that 37 players were selected before him in the 2011 NBA Draft. His grandfather Don is saluted with 25 perforations on the toebox, representing his old jersey number and the number Chandler has worn throughout his career. Parsons' 'CP25' logo is embroidered on the heel. Sole Collector

February 24, 2014 Updates

Oklahoma City Thunder star Kevin Durant has dismissed his $600,000 federal lawsuit against his former accountant. The two-page filing dated Friday says only that Durant and his company -- K. Durant Enterprises LLC -- had agreed to dismiss the lawsuit filed by Durant in December against Joel Lynn Elliott in federal court in San Jose, Calif. The filing does not say whether there is a settlement. Attorneys for Durant and Elliott did not return phone calls to their offices. The lawsuit alleged that the California-based Elliott deducted some personal expenses as business expenses on Durant's taxes without proper documentation. It alleged professional negligence, breach of fiduciary duty and breach of contract and sought $200,000 for each of the three counts. NBA.com

Being that he took home the 2012-13 NBA Rookie of the Year award, became an NBA All-Star and reached other unique incentive clauses in his first two seasons, Lillard will be able to opt out of his shoe contract at the end of the basketball season and either renegotiate a more lucrative deal with adidas, or open negotiations with Nike, Brand Jordan, Reebok or Under Armor, league sources informed CSNNW.com. Another source that’s vastly briefed on Lillard’s situation added, “There’s no doubt about it, he’s opting out.” CSNNW.com

Rival shoe companies have been well-versed on the matter for months and are expected to make competitive offers, but CSNNW.com is told that Nike stands the best chance of luring Lillard away from adidas. CSNNW.com

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