HoopsHype Business rumors

February 25, 2014 Updates

Following up on news we reported in December, Houston Rockets forward officially announces his endorsement deal with Chinese brand ANTA. With the deal, Parsons will be featured in global campaigns and wear ANTA sportswear on and off the court. Tonight, he'll debut his new shoe against the Sacramento Kings. In an exclusive interview with Bleacher Report, Parsons expressed excitement about the new partnership and pointed out some of the personal design elements on his first signature shoe. Number '38' embroidery on the backside of the tongue serves as a reminder that 37 players were selected before him in the 2011 NBA Draft. His grandfather Don is saluted with 25 perforations on the toebox, representing his old jersey number and the number Chandler has worn throughout his career. Parsons' 'CP25' logo is embroidered on the heel. Sole Collector

February 24, 2014 Updates

Oklahoma City Thunder star Kevin Durant has dismissed his $600,000 federal lawsuit against his former accountant. The two-page filing dated Friday says only that Durant and his company -- K. Durant Enterprises LLC -- had agreed to dismiss the lawsuit filed by Durant in December against Joel Lynn Elliott in federal court in San Jose, Calif. The filing does not say whether there is a settlement. Attorneys for Durant and Elliott did not return phone calls to their offices. The lawsuit alleged that the California-based Elliott deducted some personal expenses as business expenses on Durant's taxes without proper documentation. It alleged professional negligence, breach of fiduciary duty and breach of contract and sought $200,000 for each of the three counts. NBA.com

Being that he took home the 2012-13 NBA Rookie of the Year award, became an NBA All-Star and reached other unique incentive clauses in his first two seasons, Lillard will be able to opt out of his shoe contract at the end of the basketball season and either renegotiate a more lucrative deal with adidas, or open negotiations with Nike, Brand Jordan, Reebok or Under Armor, league sources informed CSNNW.com. Another source that’s vastly briefed on Lillard’s situation added, “There’s no doubt about it, he’s opting out.” CSNNW.com

Rival shoe companies have been well-versed on the matter for months and are expected to make competitive offers, but CSNNW.com is told that Nike stands the best chance of luring Lillard away from adidas. CSNNW.com

February 21, 2014 Updates
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February 11, 2014 Updates

The Miami Heat’s stop in Phoenix for Tuesday night’s game is also a chance for LeBron James to check in on family. James considers injured Suns point guard Eric Bledsoe to be family. Their close relationship was apparent this off-season when he tweeted a photo of them out together and wrote, “Phx got them something special in him.” James made Bledsoe the only non-Heat player in a Samsung commercial, with that same photo appearing to show Bledsoe calling James. “I take care of family,” James said of insisting that Bledsoe be in the commercial. Arizona Republic

Former NBA superstar Shaquille O’Neal and Peerless Clothing Inc. partnered to create a new fashion menswear collection launching exclusively at Macy’s stores. The Shaquille O’Neal collection will be available at 100 Macy’s stores nationwide and on macys.com starting mid-February. The line includes suit separates and sport coats that range from regular to Big & Tall. Patterns include traditional solids, stripes and plaids, as well as sharkskin in shades of black, navy, tan and grey. Items in the collection will retail from $150 for pants to $400 for a jacket, with sizes going up to 60XL. Business News

February 6, 2014 Updates

Kevin Durant has partnered up with Nike to create a touching collection in honor of his late aunt Pearl, who died of lung cancer in 2000. The mini line includes a sneaker covered in a pink rosebud print and bright blue details inspired by a floral robe Pearl used to wear as well as a matching hat and T-shirt. This is Durant's first design for a woman's shoe and we're hoping it's not the last. "I made a promise to myself to always honor my Aunt Pearl for the example she set, and the encouragement she gave me to follow my dreams," he said in a statement. BET

LeBron James is executive producing a TV series for the Starz network. It's not a tragedy, it's a comedy. The series, "Survivor's Remorse," is set in, where else, the NBA and follows the story of Cam Calloway, a basketball phenom who leaves his poor neighborhood to sign a fat NBA contract. His cousin and confidant, Reggie Vaughn, goes with him. Cleveland Plain Dealer

New Orleans Pelicans Owner Tom Benson and Smoothie King Owner Wan Kim announced today a multi-year agreement reached between the Pelicans and Smoothie King to name the New Orleans Arena the “Smoothie King Center.” “Smoothie King and the NBA are a perfect fit,” said Wan Kim, CEO of Smoothie King which created the original nutritional smoothie in 1973. “Both organizations are global brands that continue to grow in status and stature. Smoothie King supports the NBA and the New Orleans Pelicans franchise, and we think this partnership reflects our joint interests in nutrition, health and athletics from an international to a local perspective.” NBA.com

February 5, 2014 Updates

The New Orleans Pelicans will announce on Thursday a 10-year naming rights deal that will result in their home being called the Smoothie King Center. Financial terms of the deal with franchisor Smoothie King, which has 675 stores in the U.S., South Korea and Singapore, were not being disclosed. The company has about 75 employees working at its New Orleans headquarters. ESPN.com

February 3, 2014 Updates
January 31, 2014 Updates

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