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Stern was one of the first commissioners to migrate the NBA to cable television while advancing opportunities in the field of digital media. He created NBA.com in 1995, the first league to integrate both team and league websites. The NBA then launched NBA TV in 1999 (then called NBA.com TV), and the league has long embraced various social media channels to drive its brand. “It was David’s vision and his smart, forward thinking that really put Turner on the map,” said David Levy, president of Turner Sports. “He was the only commissioner at the time to look at cable and Turner/ESPN as an option. He put his crown jewels on cable well before any of the other top leagues. He trusted us with the postseason. He trusted us with the All-Star Game. He trusted us with his brand at NBA TV and NBA Digital. These moves were both risky and visionary at the same time.” Sports Business Daily
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