HoopsHype FIBA Europe rumors

June 28, 2013 Updates
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February 2, 2011 Updates

The National Basketball Association (NBA) and FIBA Europe have signed a new multi-year partnership deal to increase the awareness of basketball events across the continent. The co-operation will promote the EuroBasket Men and Women tournaments in 2011 and 2013 and also see referee and coaching clinics staged in Europe, amongst other projects and development programs. In addition, both the NBA and FIBA Europe will use locally targeted online content to promote the sport. “This partnership builds on our close ties with FIBA Europe,” said Sophie Goldschmidt, senior vice-president of NBA Europe. “By sharing experience and knowledge we will be combining our efforts to help further build the sport and promote it to an even wider audience.” Sportbusiness.com

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