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Jerry Buss

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» Monday, February 18 2013

With this season's Lakers struggling at 25-29 and 10th in the Western Conference entering the second half ot the season, team spokesman John Black said Buss had prepared the franchise for the transition ahead. His son Jim, the Lakers' executive vice president of player personnel, has been running the basketball operations since 2011. His daughter, Jeanie, has overseen the business side. "The future of the organization will remain unchanged. Dr. Buss set it up years in advance — he planned for the team to remain with the family," Black said. "As far as the operation and running of the team, that will be unchanged." USA Today Sports

So when he took over the Lakers, he had no intention of being a Jerry Jones by meddling in the intricacies of personnel decisions. For that, he had Bill Sharman, Jerry West and a string of competent coaches. Buss focused instead on marketing the team. Magic Johnson had already been drafted by the Lakers by the time Buss took over the club, but it was Buss who envisioned that the unorthodox point guard with the brilliant ball-handling skills, flashy style and ebullient personality could not only be the central figure in a championship run, but also for a unique brand of basketball that combined sports and entertainment. Long a fervent supporter of his alma mater, USC, Buss took two successful elements from Trojan games – cheerleaders and a band – to build his brand. Yahoo! Sports

Like any successful product, Buss' brainchild needed a name. For that, he reached back to his nights at a Santa Monica nightclub named The Horn. The evening's entertainment there would begin with one, then two, then three singers rising from tables spread around the room, each proclaiming, "It's Showtime." So Showtime it would be for the Lakers. "At that time," Buss recalled, "people were saying, 'Don't bother to go to the game. Just pop in on the telecast for the last three minutes and you can see the whole thing.' We wanted to change that, and one way was to have entertainment all the way through the game." Yahoo! Sports

Most recently, Johnson said Buss took great pride in Johnson buying into the Los Angeles Dodgers, the team that had owned Los Angeles before Buss turned L.A. into Showtime for the Lakers. "The first call I got when we bought the Dodgers was from Dr. Buss. I thought he bought the Dodgers, he was so happy," Johnson said. "It was just a father being proud of a son. He would always ask me, 'What's your next move?' " USA Today Sports

"This is an extremely sad day for me," said West. "As I have said many times, I have been blessed to work for Jerry Buss, the most successful owner in basketball history. His incredible commitment and desire to build a championship-caliber team that could sustain success over a long period of time has been unmatched." Los Angeles Times

After all the anger and angst and fury of the immediate post-Shaq era had inspired Kobe Bryant to make a trade demand, Jerry Buss finally called his superstar guard to the owner's home in the Los Angeles hills on an autumn evening in 2007. The Los Angeles Lakers had found a trade for Bryant, but Buss warned him that it wasn't to one of his selected destinations. "Detroit," Buss said. Yahoo! Sports

Looking back, Bryant isn't sure it would've mattered whether it was Detroit or Chicago, Dallas or New York. In that moment, in Buss' house in the hills, it washed over Bryant how much staying a Laker for life meant to him, how no matter how dire the state of the franchise seemed, that Buss had a history of restoring the Lakers to championship contention. "It hit me that I didn't really want to walk out on Dr. Buss," Bryant told Yahoo! Sports on Monday. Yahoo! Sports

Kareem Abdul-Jabbar: When someone as celebrated and charismatic as Jerry Buss dies, we are reminded of two things. First, just how much one person with vision and strength of will can accomplish. Second, how fragile each of us is, regardless of how powerful we were. Those two things combine to inspire us to reach for the stars, but also to remain with our feet firmly on the ground among our loved ones. Dr. Buss embodied that compassionate entrepreneurial spirit. He strove to reach greater heights without forgetting his community roots. During his stewardship, the Lakers exemplified his personal standards of excellence and became one of the dominant teams in the NBA and a force of good within the community. The man may be gone, but he has made us all better people for knowing him. --- Kareem Abdul-Jabbar Facebook.com

 

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