HoopsHype Kevin Durant rumors

August 8, 2014 Updates

Kevin Durant's rumored move to Under Armour appears to be a foregone conclusion, multiple sources with knowledge of the negotiations told InsideMDSports.com. Durant, whose Nike contract recently expired, canceled a trip to the Swoosh's Oregon headquarters earlier this week amid speculation Under Armour had offered him a deal in the range of $30 million annually to become the ascending athletic brand's marquee pitch man. Sources told IMS earlier Under Armour's proposal could be as high as $325 million over 10 years. InsideMDSports.com

August 7, 2014 Updates

In talking recently with industry insiders there is a reason that Durant is garnering this much attention, not only because he is one of the top players in basketball, but because Durant moves product. In 2013 the Durant brand at Nike generated more than $175 million in sales, up from $35 million in 2012. That’s the biggest gain from any of the top brands, especially at Nike. Brand Jordan, the top money earner is said to have generated $2.25 billion for Nike, up slightly from the $2 billion Brand Jordan generated in 2012. LeBron James’ brand generated $300 million in 2013, roughly unchanged from the $300 million generated in 2012. Making Durant’s almost 500% increase in sales remarkable given the brand names he is line with. Basketball Insiders

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