HoopsHype Kevin Durant rumors
Ramona Shelburne: From what I hear, USAB officials started getting wind of Durant's situation yesterday. Twitter @ramonashelburne
Marc Stein: Hearing Kevin Durant is poised to announce his withdrawal from Team USA's World Cup trip to Spain. NOT Paul George related, I'm told Twitter @ESPNSteinLine
Marc J. Spears: Kevin Durant pulls out of USA camp for physical and emotions reasons and not due to Paul George, @usabasketball announced. Twitter @SpearsNBAYahoo
Jeff Zillgitt: Can confirm Kevin Durant will not play in in World Cup in Spain this summer, citing mental and physical exhaustion. Late event doesn't help. Twitter @JeffZillgitt
In talking recently with industry insiders there is a reason that Durant is garnering this much attention, not only because he is one of the top players in basketball, but because Durant moves product. In 2013 the Durant brand at Nike generated more than $175 million in sales, up from $35 million in 2012. That’s the biggest gain from any of the top brands, especially at Nike. Brand Jordan, the top money earner is said to have generated $2.25 billion for Nike, up slightly from the $2 billion Brand Jordan generated in 2012. LeBron James’ brand generated $300 million in 2013, roughly unchanged from the $300 million generated in 2012. Making Durant’s almost 500% increase in sales remarkable given the brand names he is line with. Basketball Insiders
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