HoopsHype Kevin Durant rumors

August 7, 2014 Updates

In talking recently with industry insiders there is a reason that Durant is garnering this much attention, not only because he is one of the top players in basketball, but because Durant moves product. In 2013 the Durant brand at Nike generated more than $175 million in sales, up from $35 million in 2012. That’s the biggest gain from any of the top brands, especially at Nike. Brand Jordan, the top money earner is said to have generated $2.25 billion for Nike, up slightly from the $2 billion Brand Jordan generated in 2012. LeBron James’ brand generated $300 million in 2013, roughly unchanged from the $300 million generated in 2012. Making Durant’s almost 500% increase in sales remarkable given the brand names he is line with. Basketball Insiders

Michael McBride (Under Armour executive): Wish I could tell everyone what is going on today. #Future #GoodPeople #Recruiting #Partnerships Twitter

August 5, 2014 Updates

The finalists include three Olympic gold medalists from 2012 - Anthony Davis (New Orleans Pelicans), Kevin Durant (Oklahoma City Thunder) and James Harden (Houston Rockets); three 2010 World Championship gold medalists – Stephen Curry (Golden State Warriors); Durant and Derrick Rose (Chicago Bulls); and the addition of Mason Plumlee (Brooklyn Nets) to the 2014-16 USA National Team roster and to the list of finalists participating in Chicago. Plumlee began the Las Vegas training camp as a member of the 2014 USA Select Team. USA Basketball

Selected USA World Cup Team finalists were DeMarcus Cousins (Sacramento Kings); Curry; Davis; DeMar DeRozan (Toronto Raptors); Andre Drummond (Detroit Pistons); Durant; Kenneth Faried (Denver Nuggets); Harden; Gordon Hayward (Utah Jazz); Kyrie Irving (Cleveland Cavaliers); Kyle Korver (Atlanta Hawks); Damian Lillard (Portland Trail Blazers); Chandler Parsons (Dallas Mavericks); Plumlee; Rose; and Klay Thompson (Golden State Warriors). USA Basketball

Durant was in attendance as Drake performed at OVO Fest in Toronto, and the singer finished off his performance with a shout out to the Oklahoma City Thunder superstar. After his performance, Drake said: 'Before we leave, my brother Kevin Durant was kind enough to come to the show to watch. I just want to see what would happen if he played in Toronto.' Daily Mail

August 3, 2014 Updates

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