HoopsHype Kevin Durant rumors

September 25, 2014 Updates
September 15, 2014 Updates
September 12, 2014 Updates

Q: So guys were really weren't mad or disappointed when Durant removed himself from the roster? Kenneth Faried: No. We all understood. We respected his decision. We said: "Get your rest and we'll see you in the regular season. But we still want to go after this gold right here and get this World Cup." ESPN.com

September 9, 2014 Updates
September 5, 2014 Updates

Thunder forward Kevin Durant said Thursday that he has signed a partnership deal with Orange Leaf Frozen Yogurt. Durant will own an undisclosed percentage of the company, his first such partnership since he joined the Roc Nation agency founded by Jay-Z last year. Orange Leaf, based in Oklahoma City, has 321 stores in 40 states, four in Australia and 69 under construction. Reese Travis, CEO of Orange Leaf, thought he was on the right track when he chose to pursue Durant as the company's first brand ambassador. ABC News

September 4, 2014 Updates

Thunder forward Kevin Durant said Thursday that he has signed a partnership deal with Orange Leaf Frozen Yogurt. Durant will own an undisclosed percentage of the company, his first such partnership since he joined the Roc Nation agency founded by Jay-Z last year. Orange Leaf, based in Oklahoma City, has 321 stores in 40 states, four in Australia and 69 under construction. USA Today Sports

September 3, 2014 Updates

After flirting with the idea of signing with Under Armour, Kevin Durant announced that he's staying with Nike over the weekend. Just days after coming up short on what turned out to be a surprisingly strong effort to land basketball’s biggest sneaker free agent, Under Armour CEO/Founder Kevin Plank spoke about the offer with Bloomberg’s Stephanie Ruhle. In the interview, Plank said the offer was made “to send a message really out to every athletic director, every president of every team club, every league commissioner and say if you have a deal, there's no deal too big that we can't sit at the table and play with, that you should call us if we haven't already called you by any chance. But that's where we wanted to send that message loud and clear." Sole Collector

September 2, 2014 Updates

Kevin Durant is staying with Nike. Nike spokesman Heter Myers confirmed that Durant will remain with the shoe giant. Myers said in a statement that Nike is "pleased to extend our relationship with Kevin Durant, one of the most exciting players in the game." Nike did not release terms of the deal. USA Today Sports

September 1, 2014 Updates
August 31, 2014 Updates

Steve Kyler: The Durant brand at Nike generated more than $175 million in 2013 sales, up from $35 million in 2012 - kicking KD $25-$28m won't kill them. LeBron James’ Nike brand generated $300 million in 2013 sales - so there is a lot of room for KD's brand to grow... Jordan did $2.25 billion. Twitter @stevekylerNBA

Nike has countered Under Armour's offer of between $265 million and $285 million and believes it will keep Kevin Durant for the next 10 years, sources told ESPN. Nike, whose seven-year deal that guaranteed Durant $60 million is expiring, made an initial offer of about $20 million a year that was far from what Durant was looking for. Under Armour's huge play for Durant had many believing that Nike would even let him go at that price. ESPN.com

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