HoopsHype Kevin Durant rumors

August 31, 2014 Updates

Steve Kyler: The Durant brand at Nike generated more than $175 million in 2013 sales, up from $35 million in 2012 - kicking KD $25-$28m won't kill them. LeBron James’ Nike brand generated $300 million in 2013 sales - so there is a lot of room for KD's brand to grow... Jordan did $2.25 billion. Twitter @stevekylerNBA

Nike has countered Under Armour's offer of between $265 million and $285 million and believes it will keep Kevin Durant for the next 10 years, sources told ESPN. Nike, whose seven-year deal that guaranteed Durant $60 million is expiring, made an initial offer of about $20 million a year that was far from what Durant was looking for. Under Armour's huge play for Durant had many believing that Nike would even let him go at that price. ESPN.com

While the exact Nike offer for Durant isn't known, sources told ESPN that Durant should make more -- in base and royalties -- than the Thunder will pay him over the next two seasons ($41.2 million). That's why fans in Oklahoma City were nervous about a possible move to Under Armour, which could have steered him more to returning to his local roots to play for the Washington Wizards when he becomes a free agent after the 2015-16 season. ESPN.com

August 27, 2014 Updates
August 25, 2014 Updates

Kevin Durant has sworn off acting forever -- telling TMZ Sports even Shaq's critically-panned movie "Kazaam" was WAYYYY better than his 2012 flop "Thunderstruck." Gotta respect the honesty. Here's the deal ... Durant was leaving Benihana in Bev Hills (delicious hibachi shrimp btw) ... when we asked if he was ever gonna try to rebound from the debacle that was "Thunderstruck." For the record -- "Thunderstruck" (like "Freaky Friday" with basketball powers) -- was a box office disaster ($587,211 domestic) ... especially compared to Shaq's 1996 classic ($18,937,262). TMZ.com

August 23, 2014 Updates
August 21, 2014 Updates

Michael vs. Larry, Grant Hill drinks Sprite, Michael Phelps and his five-dollar foot-long. Kevin Durant won’t have any of these iconic commercials/brand associations any time soon. In March, Durant signed an endorsement deal with KIND Healthy Snacks, and according to Chris Sheridan, the endorsement deal has strict restrictions. Durant may not sign an endorsement deal with any company that uses sugar or preservatives in its products. That means no McDonalds (or really any fast food or quick service restaurant), no Coca-Cola or Pepsi, no Subway, no candy company, no . . . well a lot of companies that regularly sign athletes to endorsement deals. As Sheridan reported, the deal is unusually restrictive. The Fields of Green

August 20, 2014 Updates

In 2007, before he played in his first NBA game, he wanted to sign with Nike badly enough that the $60 million contract he signed with the Swoosh was more than $20 million less than what Adidas had offered. But sources say his move to Jay Z's Roc Nation last summer started to turn the tables. His new agents were interested in a stronger negotiation, which would include both Under Armour and Adidas, which dropped out last week. ESPN.com

August 19, 2014 Updates

Darnell, settle it once and for all. What's the REAL reason that Durant dropped out of consideration for Team USA? Also, please explain what exactly "mental exhaustion" is. Darnell Mayberry: I think it has more to do with Under Armour than rest. Oklahoman

August 18, 2014 Updates
August 16, 2014 Updates

Team USA is only the latest entity to be left with a sour taste after dealing with Durant and his latest agent. The folks at Nike aren’t exactly happy. The folks at Gatorade already were unhappy. “It’s like Jay-Z is determined to do a scorched earth negotiation with everyone Kevin Durant is currently aligned with, and they aren’t doing him any favors,” one source close to Durant told SheridanHoops on Friday as Team USA prepared for its first exhibition game in preparation for the 2014 World Cup. SheridanHoops

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