HoopsHype LeBron James rumors

March 18, 2014 Updates

Why aren't we seeing more of LeBron James in the post this year? It's almost non-existent again. -- Eldrick. A: He went there several times against the Nuggets, then got away from it. It has been noticeable, perhaps because of the increased efficiency of his jumper. But now, if the Heat truly plan to start both Oden and Chris Bosh, it's not as if there will be much space to operate in the post with the starters. South Florida Sun-Sentinel

March 16, 2014 Updates
March 15, 2014 Updates
March 14, 2014 Updates

President Barack Obama has called upon LeBron James to come through in the clutch. The president's signature initiative, the Affordable Care Act, is facing a critical deadline, as open enrollment into the marketplaces on HealthCare.gov is scheduled to end on March 31. In a race to beat the buzzer, the Centers for Medicare & Medicaid Services (CMS) have been enlisting celebrities popular with young adults, including several in sports, to raise awareness and promote the merits of signing up. No current athlete has more clout with that demographic than James, as evidenced by his ability to sell everything from basketball shoes to smartphones. So Obama recently contacted the Miami Heat forward and requested his assistance, offering a number of different ways James could contribute. "Any way I can help the president, that's pretty cool," James said Wednesday night. Bleacher Report

Bleacher Report has learned the form that help will take: a 30-second public service announcement, released in time for March Madness, in which the four-time MVP speaks about the importance of health care coverage. It is similar in style to the television spots featuring former NBA stars Magic Johnson and Alonzo Mourning, each of whom has dealt with a serious health issue—HIV for Johnson and kidney disease for Mourning. Bleacher Report

Cleveland Cavaliers owner Dan Gilbert made an appearance Thursday on “Late Night with Seth Meyers” along with billionaire Warren Buffet to discuss their $1 billion offer for the perfect NCAA Tournament bracket. The talk-show host steered the conversation toward the topic of LeBron James and the possibility of him returning to the Cavs. Meyers asked if the odds of someone turning in a perfect bracket were “about the same” as the odds of James coming back to Cleveland, drawing laughter from the crowd. Gilbert deftly avoided answering the question, citing NBA tampering rules. Akron Beacon Journal

March 13, 2014 Updates
March 12, 2014 Updates

LeBron James is a very vocal Samsung smartphone user. He’s appeared in a series of lengthy commercials for the Galaxy line, which are just as iconic as some of his Nike ads. But on Wednesday, the four-time MVP had a serious scare with his phone. James deleted the tweet shortly thereafter — possibly at the urging of Samsung, who can’t be thrilled that their most high-profile endorser publicly complained about their products. For The Win

March 10, 2014 Updates

LeBron James attended the jersey retirement of former teammate Zydrunas Ilgauskas in Cleveland on Saturday night, and while he’s still hated by his former fan base, it’s not nearly as bad as it used to be post “decision.’’ “Nothing will ever compare to the first time I went back [in the 2010-11 season],’’ James said. “It was all right [Saturday], it wasn’t bad.’’ Chicago Sun-Times

March 9, 2014 Updates

With the NBA season heading down the stretch and the MVP race seemingly a two-name toss-up between LeBron James and Kevin Durant, Oklahoma City Thunder coach Scott Brooks said Durant could put up even bigger point totals if he chose. "Let's face it: If he wanted to score a bunch of points or more than he's scoring now, he really could do that," Brooks said before the Thunder played the Los Angeles Lakers on Sunday. "His assist level has gone up, he impacts the game. Defensively, he impacts the game. He can guard 1 through 5. So a lot of things that he does (are) all about the team." ESPN.com

In today's nationally televised game against the Chicago Bulls, LeBron James debuted the Nike LeBron 11 Elite. After struggling to find comfort in the LeBron 11 all season, LeBron transitioned into his signature shoe designated for the home stretch. The LeBron 11 Elite appears to be a sleeker version of its predecessor, reducing the use of Hyperposite and adding a glossy heel counter. LeBron wore a Black/Silver colorway that may be exclusive to him. Sole Collector

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