HoopsHype LeBron James rumors

October 11, 2014 Updates

Now that James has spurned his Heat teammates to return to Cleveland, the bitterness has shifted to the other side. James said Friday he was caught by surprise by some of the comments from Dwyane Wade and Chris Bosh in recent days. “I know a lot of words have been coming out of their camp as of late, and some of it is surprising,” James said Friday prior to the Cavs’ practice at Flamengo Club. “We’ve got so much history together.” Akron Beacon Journal

Chris Bosh isn't playing. He is taking this game extremely seriously and James has something to do with that. If you read between the lines, Bosh is clearly irked that James decided to return home, leaving Miami in a state of disarray. Bosh says he doesn't plan on talking to James extensively until after the season. For now, he says their greeting as they take the floor Saturday will suffice. We'll see how friendly that greeting will be. Cleveland Plain Dealer

October 10, 2014 Updates
October 9, 2014 Updates

It shouldn't be shocking to hear that LeBron James is still considered the best basketball player in the world, as 16 of 27 executives who took part in this USA TODAY Sports anonymous poll picked the Cleveland Cavaliers star who has four MVP awards and two titles to his credit. But that they would still start a rebuilding effort with the soon-to-be 30-year-old is revealing, a clear sign that they don't expect him to slow down anytime soon now that he's starting over again in his home state — especially now that he used a no-carbohydrates, no-sugar diet to shed more than 10 pounds in this latest offseason. USA Today Sports

“I want people to understand I’m a competitor and he’s on the other team, and I think he’d understand that and I understand that and that’s how it is now,” Bosh said. “There’s no hard feelings or anything if we’re both trying to win; he’s against us and that’s a matter of fact.” Bosh is transitioning from a role player back into a franchise cornerstone this season, and part of his mental preparation for that change has been a noticeable edge during the preseason. He’s not as laid back and casual as seasons past. Miami Herald

October 8, 2014 Updates

Forbes estimates LeBron James has replaced Tiger Woods as the athlete with the top brand value. The magazine said Tuesday the brand of the Cleveland Cavaliers star is worth $37 million — the amount his endorsement and nonbasketball earnings exceed the average of the NBA's top 10. Woods had topped athletes on Forbes' Fab 40 list each year since 2007. Nike is estimated to be the most valuable sports business brand, with its worth pegged at $19 billion. Forbes said the value of the name increases Nike's worth from $52 billion to $71 billion. Associated Press

Some say winning fixes everything. For James that seemed to be the case. The more he won, the more marketable he became. He was no longer the villain, and he was about to take control of how he was portrayed off the court. LeBron, Maverick Carter and LRMR have been highly engaged with the development of LeBron’s most recent marketing campaigns. As pointed out by Michael Wilbon, LeBron has used non-traditional marketing channels for his brand activations. For Champs, James has a digital media-only deal. His Dunkin Donuts campaign aired only in Asia. James was also extremely involved with the production of his Beats By Dre commercial. The Fields of Green

James and LRMR understand that the marketplace is shifting. It is no longer enough to star in a television commercial during the Super Bowl. Athletes must engage consumers in myriad ways: digital and social media, streaming content and athlete-to-fan interaction. The fact that LRMR has recognized and succeeded in this space provides more value to LeBron’s partners. All of these endorsements have added up for LeBron, and this is likely just the beginning. LeBron heading back to Cleveland makes him even more likable. James already has deals with Nike, McDonalds, Samsung, Beats by Dre, Dunkin Donuts and Audemars Piguet watches, and he is in position to add more if he chooses. With Maverick Carter at his side, we know that whatever LeBron chooses will align with his marketing strategy. The Fields of Green

Miami Heat center Chris Bosh raised some eyebrows Tuesday when he said he hasn't talked to LeBron James since he returned to the Cleveland Cavaliers. Bosh made the revelation as he was asked about the Heat's game against the Cavaliers on Saturday when Bosh and Dwyane Wade will take the court for the first time against James, who decided to break up Miami's "Big Three" by returning to his native Ohio this offseason. Bosh and Wade, who were also free agents, chose to return to Miami. Asked by reporters if he had talked to his former teammate since James' decision to leave the Heat, Bosh answered a succinct, "No." ESPN.com

October 7, 2014 Updates

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