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Strategically, the contradictory behavior makes sense, according to Marc Ganis, a leading sports consultant who in 2012 advised NFL owner Tom Benson on the purchase of the New Orleans Pelicans. Ganis said there's a reason Ballmer, former chief executive of Microsoft, offered to pay almost four times more for the Clipppers than Forbes estimates the team is worth. Ganis said he was not surprised by Sterling's shifting positions — especially his "no-sale" stance during the 48 hours before Ballmer made the staggering bid. "The best way to get a higher price is to say something is not for sale," Ganis said. "That's the most tried and true way to get a higher price." USA Today Sports
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