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April 15, 2015 Updates
April 14, 2015 Updates

The new guys that have arrived are already adjusting, they’re contributing and they’ve understood what their role is. The coaching staff is excellent. They do a tremendous job. The way they function is the best thing I’ve experienced so far in my career in the NBA. The way they work before each game, the scouting that they do. They talk to us, provide us with a lot of information. After the games, even on the plane, the work goes on, it never stops. Each morning they prepare individually for the day’s program. Since Jason Kidd arrived in Milwaukee things have changed completely. We’ve all taken this extremely seriously. We have realized that there is something good for us here. We can build something great in 2 or 3 years. EuroHoops.net

But the Milwaukee Bucks' new redesign -- the first stage of which was officially revealed yesterday, with new uniforms to follow in June -- is different. ESPN.com was given exclusive access to the designers at Doubleday & Cartwright, the Brooklyn, New York, design firm that executed the team's makeover. They provided insights into their creative process for the Bucks project, including preliminary sketches, developmental logos and more. Here's the behind-the-scenes look at the rebranding of an NBA team, one element at a time. ESPN.com

The Bucks had made it clear that they wanted to retain green as their primary color, but they didn't want to use red anymore. "When you use red with green, you end up with that Christmas effect," says Godsey, the Bucks' marketing VP. "And red is such a powerful, dominant color. Even if you have 75 percent green and 25 percent red, the red can overwhelm the green." So a new secondary color was needed, and the D&C team quickly determined that it should be cream -- an unusual choice for a pro sports team but one that makes sense for the Bucks. ESPN.com

The Bucks made it clear from the outset of the project that their deer's head logo was the only thing from their existing visual package that they liked. They wanted an updated version -- more modern, a bit tougher-looking. This presented a challenge. Most of the sports world's animal mascots are predators -- jaguars, hawks, tigers -- but a deer is viewed more as prey. And the designers had to be careful not to render a deer's head that looked like it had already been mounted on the wall as a hunter's trophy. Meyer began by identifying the problems with the existing logo. "The proportions were wrong -- the antlers were way too small compared to the head," he says. "Also the negative eyeballs, the pig-ish nose, the comical frown that was supposed to make it look tough, the giant ears that looked like Bambi. And the shoulders don't look sleek or elegant -- it looks like a bodybuilder who did too many steroids." ESPN.com

The D&C team responded with a very straightforward block typeface -- a big departure from the futuristic-looking custom typefaces currently in vogue in the sports world. At one point the designers tinkered with giving it a drop shadow, but they ultimately decided to let it remain flat. "Milwaukee gets caricatured as kitsch, with this kind of beer and 'Laverne & Shirley' approach," says Kay, who did a lot of the work on the lettering. "But there's also this tool-and-die heritage, and Harley-Davidson still makes motorcycles there. That's what we were looking for -- a workhorse-industrial feel, almost like if you had a carton and used a stencil to spray-paint something onto it." ESPN.com

April 13, 2015 Updates

Midseason trades require a multitude of adjustments for an NBA player. New teammates, new coaches and new philosophies must all be adapted to and mastered. And then there are those pesky pronouns. "A lot of things are different," Milwaukee Bucks guard Michael Carter-Williams said Friday after a shootaround at Madison Square Garden. "The dynamic of the team is different. I think we have a few more vet guys than Philly does. It's just a different coaching staff. Not to say one is better than the other. Things are just different. "Of course, they are," he added, nodding at teammates seated behind him before quickly realizing his mistake. "We are playing for the playoffs and Philly is looking to rebuild, so it's just two different styles." Philadelphia Inquirer

The 6-foot-6, 195-pounder will return to the Wells Fargo Center for the first time Monday night, eager to face his old team. "I can't wait to come back to Philly," he said Friday. "Of course it's going to be fun because, you know, they traded me, so there's a little edge there." Philadelphia Inquirer

April 12, 2015 Updates
April 10, 2015 Updates

Jon Barry, an analyst for ABC and ESPN, cited New York, Los Angeles and Miami as cities that are particularly popular among players. “People aren’t going to be going out in Milwaukee,” he said. While Barry said his night-life days were “long past” — his playing career ended in 2006 — he recalled trips to the China Club, a staple of New York’s club scene in the 1990s. New York Times

April 9, 2015 Updates


Kareem Abdul-Jabbar is No. 1 in a list filled with old-school players at the top.


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