HoopsHype NBA rumors

July 22, 2014 Updates
June 19, 2014 Updates

When the Charlotte Hornets unveiled their new uniforms Thursday, many fans noticed a small but telling detail: The NBA's ubiquitous red, white, and blue logo was missing from familiar position on the upper-chest area of the new jerseys. Instead, it appeared on the back, above the player names. The Hornets won't be alone. All NBA teams will be wearing the NBA logo on the back for the 2014-15 season, the league confirmed to ESPN.com. A league official called it a "stylistic move" but declined to comment further. ESPN.com

The move is sure to fuel speculation that the NBA is preparing to move ahead with its long-planned program of jersey advertising. Removing the league logo from the front of the jersey will clear more space for an ad patch and remove what would otherwise be a competing visual icon. Annual revenue from jersey ads has been estimated to be in the $100 million range. ESPN.com

May 27, 2014 Updates
May 13, 2014 Updates
April 24, 2014 Updates

Another change that is likely coming in the NBA under Silver is the placement of corporate sponsors on team jerseys. Though an official timetable wasn't discussed, Silver said "ongoing discussions" are taking place. "It's inevitable that there will be some sort of branding on our jerseys. We're a global league and we have a unique opportunity to help extend the coverage that our business partners can receive," Silver said. USA Today Sports

Silver declined to state specifics, but said that sponsorships would likely be in the form of a patch on the jerseys. "I can tell you that there's a lot of interest from companies that want that kind of participation with our teams," deputy commissioner Mark Tatum added. USA Today Sports

February 13, 2014 Updates

Euroleague CEO Jordi Bertomeu was present in Athens, Greece, and before the game between Olympiacos and Anadolu Efes he spoke about almost every matter of Euroleague. However the most important part of the press conference was the way he presented the possible expansion of the NBA to Europe under the terms of the American league as almost an impossible plan. That’s why according to him the cooperation with Euroleague should be considered the only way for this to be done. Jordi Bertomeu: “My answer is the same with David Stern’s answers. Every time this subject comes up, he says that he will think about it for the next ten years and every one starts to talk about it. In order for the NBA to come, there should be 5-6 really strong teams in Europe in league with a 130 million USD financial turnover. That means tickets which will cost 100 euros per average and at least 150 sold outs. Our television partners should pay ten times more for the rights. And we also have to answer how the salary cup will work under a possible six different taxation laws. There are many legal issues. A lot of people talks about NBA in Europe, but not about those matters. My place is to give answers. It’s easy to make the questions. Adam Silver, the new commissioner, is a great contributor to the sport. We have met and I think that we have a future together. We want to increase our cooperation and we want to see things realistically”. EuroHoops.net

January 13, 2014 Updates

The NBA tried, on a few occasions, to work out a deal with the Silnas. There were a few times when the league believed it was close to resolving the issue. At one point, the Silnas were part of a group trying to buy the then-New Jersey Nets, and would have had to obviously give up the Spirits deal as a condition of ownership. In 2007, there were "very serious negotiations," according to a source, between the league and the brothers, and a proposed deal was basically done and ready. And then, the worldwide recession kicked in full, and the deal's proposed financing fell apart. NBA.com

October 28, 2013 Updates

Samsung Telecommunications America, LLC (Samsung) and the National Basketball Association (NBA) today announced a comprehensive multiyear marketing and technology partnership that will enhance the game and deepen the fan experience. Samsung is now the official handset, tablet, and television provider of the NBA, Women's National Basketball Association (WNBA), and NBA Development League (NBA D-League). Samsung will reach fans of all three leagues through a wide array of assets, including marquee league events, television and digital exposure, and customized content available on Samsung devices. The collaboration represents Samsung's most extensive partnership with a North American sports league and the NBA's most extensive partnership with a consumer electronics company. 4-traders.com

July 18, 2013 Updates
June 25, 2013 Updates

The NBA remains the industry leader among men's professional sports leagues for racial and gender hiring practices, according to a study released Tuesday. The University of Central Florida's Institute for Diversity and Ethics in Sport gave the NBA an A in a report on its hiring practices, with an A+ in the race category. The league slipped from an A- to a B+ in gender hiring practices, but scored an overall mark of 90.7. NBA.com

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"There's no question that the NBA has been for almost 20 years now the leader among men's sports when it comes to racial and gender hiring practices," said Richard Lapchick, the primary author of the report. Using data from the 2012-13 season, TIDES found that African-Americans made up 43.3 percent of all NBA head coaches, and set a record last season with 45.6 percent of all assistant coaches being of color. NBA.com

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June 21, 2013 Updates
June 10, 2013 Updates

The NBA will allow advertising on the court for the first time next season. The league sent a memo to its teams saying they will be permitted to sell space on what is referred to as the apron. The space covers the out-of-bounds area on the sideline between the baselines and the coaches' box where teams currently advertise their website or Twitter handles. ESPN.com

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The idea, proposed by deputy commissioner Adam Silver, who will take over for David Stern next season, will be evaluated over a one-year period to determine whether the league wants to make it a permanent piece of space to sell in the future. It is in lieu of putting corporate logos on jerseys, a proposal that has somewhat stalled. At one point, Silver said he believed that giving teams the rights to have a company's patch on jerseys would generate $100 million annually. ESPN.com

The deals would be sold locally, but any corporate branding of the areas would be removed during national TV broadcasts; the floor advertising would be via decals. Similar to rotational signage at the scorer’s table, the league controls certain inventory for national broadcasts, and these new areas would fall into that realm — though no leaguewide sales efforts for the space are immediately planned. Sports Business Daily

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