Oklahoma City Thunder VIDEOS
Marc J. Spears: Kevin Durant pulls out of USA camp for physical and emotions reasons and not due to Paul George, @usabasketball announced. Twitter @SpearsNBAYahoo
Jeff Zillgitt: Can confirm Kevin Durant will not play in in World Cup in Spain this summer, citing mental and physical exhaustion. Late event doesn't help. Twitter @JeffZillgitt
In talking recently with industry insiders there is a reason that Durant is garnering this much attention, not only because he is one of the top players in basketball, but because Durant moves product. In 2013 the Durant brand at Nike generated more than $175 million in sales, up from $35 million in 2012. That’s the biggest gain from any of the top brands, especially at Nike. Brand Jordan, the top money earner is said to have generated $2.25 billion for Nike, up slightly from the $2 billion Brand Jordan generated in 2012. LeBron James’ brand generated $300 million in 2013, roughly unchanged from the $300 million generated in 2012. Making Durant’s almost 500% increase in sales remarkable given the brand names he is line with. Basketball Insiders
According to a person familiar with negotiations, Durant, whose seven-year, $60 million deal with Nike is expiring, could earn as much as $30 million annually if he signs with Under Armour Inc., whose headquarters are in Durant’s home state of Maryland. New York Daily News
Durant was in attendance as Drake performed at OVO Fest in Toronto, and the singer finished off his performance with a shout out to the Oklahoma City Thunder superstar. After his performance, Drake said: 'Before we leave, my brother Kevin Durant was kind enough to come to the show to watch. I just want to see what would happen if he played in Toronto.' Daily Mail
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