HoopsHype Sal LaRocca rumors
Added Sal LaRocca, NBA executive vice president of global merchandising: “The good news is that Adidas has a lot of experience with this from their football (soccer) business. We continue to talk internally about the best way to approach the market, determining whether having sponsored logos on jerseys would be incremental or just a diversion of money that would go somewhere else. We’re trying to balance a lot of constituencies.” The issue gets even stickier. Remember that the NBA is still the only major American sports property without any logo on its game uniform other than its own — Adidas has logos only on NBA warm-ups. One senior licensing industry source said Adidas was already in discussions with the league about moving its logo to the uniform, which might obviate the other conversations. “We are looking at all of the different elements and stakeholders, but it is an ongoing conversation,” said Chris Granger, executive vice president of the NBA’s team marketing and business operations department. Welts suggested one intermediate step might be an advertising patch on warm-ups. “I’m guessing that this would be a process, not a 0-to-60 rush,” Welts said. Sporting News
Any rumor missing? E-mail us at email@example.com.