HoopsHype Shoes rumors

LATEST HOOPSHYPE VIDEOS

March 21, 2015 Updates
March 18, 2015 Updates

LeBron James remains the biggest endorsement star in the sport with estimated earnings of $44 million this year off the court, and he is still the king when it comes to moving product. Nike sold $340 million worth of James’ signature shoes in the last 12-months through January, up 13% from the prior year, according to SportScanInfo. It is nearly double the amount of the NBA’s second best seller, Kevin Durant. Durant’s KD signature line of sneakers had sales of $195 million in 2014 for Nike, up 11% from the prior year. This follows a meteoric 400% rise in 2013 when Nike flooded the market with the popular KD VI. The low-top version of the this season’s KD7 in flashy colors like teal and pink is a bit hit with female teens, according to SportScanInfo footwear analyst Andy Annunziata, who compiled the sales data for Forbes. Nike made a huge bet on the NBA’s reigning MVP last summer when it inked Durant to a 10-year contract extension that could pay as much as $300 million, including royalties. It is the richest player endorsement deal in the history of sports. Forbes.com

The biggest gainer among NBA players with signature shoes was Kobe Bryant. The Los Angeles Lakers’ guard has been a linchpin for Nike for years in China, where Bryant is adored. His U.S. shoe sales more than doubled last year to $105 million, up from $50 million, despite Bryant missing most of the past two seasons with injuries. Credit Nike’s new Flyknit technology, which it incorporated into the Kobe 9 (Nike also pushed the sale price to $200). “Nike continues to reinvent new technologies on a regular basis, and they have instant credibility when they introduce a new technology in basketball,” says Annunziata. Forbes.com

Irving is an up and coming player to watch. His first signature Nike shoe was released in December, and it racked up $7 million in sales during its first three months. The profile of the Cavaliers’ point guard has surged with the arrival of James in Cleveland. The Cavs are featured the NBA maximum of 25 times on broadcast partners ESPN/ABC and TNT. “You have to be in front of the public to get things rolling. That is why Kyrie came out of the box strong,” says Annunziata. Forbes.com

Injuries have hampered its top two signature athletes, Derrick Rose and Dwight Howard, in recent years. Adidas bet the farm on Rose in 2012 to the tune of $185 million over 13 years after his MVP season the previous year. The Chicago Bulls’ point guard has been snakebitten ever since. The latest blow was a torn meniscus in his right knee last month that required surgery. Sales of Rose’s Adidas signature shoes fell 20% last year to $32 million. Howard was never a big seller for Adidas and his signature shoe has now basically fallen off the map. Sales plummeted 70% last year to only $1.5 million or less than James’ racks up in two days. Adidas has shifted its attention more to John Wall and Damian Lillard over the past year. Forbes.com

March 16, 2015 Updates
March 14, 2015 Updates

The Warriors celebrated Stephen Curry’s 27th birthday Saturday night with a specialty cake and specialty shoes. The cake was designed to look like the trophy Curry won as the three-point champion at last month’s All-Star weekend, and the shoes had a glow-in-the-dark element designed by Under Armour and were carefully protected by director of team services Eric Housen. San Francisco Chronicle

March 2, 2015 Updates

Sols, a 3D printing company, may change how shoes are built for customers. Sols’ goal is to essentially eliminate shoe sizes — with three pictures of a customer’s foot, Sols can create a custom orthotic and from there build the custom shoe. Knicks star Carmelo Anthony is a main investor in the company. The general idea would be that Sols creates the base of the shoe and any leathers on top of the shoe could be created around that base. Have high arches? No problem, Sols will be custom fitted to your specific foot. In between sizes? Once again, it won’t matter because each base of the shoe is custom built. The Fields of Green

February 19, 2015 Updates
February 16, 2015 Updates
February 12, 2015 Updates
February 3, 2015 Updates
January 22, 2015 Updates

San Antonio Spurs star Danny Green has been given the green light to rock a special pair of sneakers dedicated to Stuart Scott for TONIGHT'S GAME ... the NBA tells TMZ Sports. Green had approached custom shoe designer Jake Danklefs and ordered up a special pair to pay tribute to his fellow North Carolina Tar Heel ... and was only waiting tor permission from the league. TMZ.com

Well, we spoke with Tim Frank -- Senior V.P. of Communications for the NBA -- and asked if everything was a go for tonight and here's what Tim said: "He is ... Danny was asked and given permission to wear them for one game. Unlike some reports you might have read, he was never told 'No.'" TMZ.com

January 20, 2015 Updates
January 18, 2015 Updates

Any rumor missing? E-mail us at   hoopshype@hoopshype.com.