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February 26, 2015 Updates

"I was in Milan, and I had lunch with Giorgio Armani," Bryant says. "I was curious with how he built his company, and his whole process. And he told me he started Armani when he was 40, and for me it scared the (expletive) out of me, because I understood that a basketball careers typically end around 35, 36 if you're lucky. And I'm going to play a long time, but then what am I going to do? "From that point, I really started thinking about what it is that I really wanted to do, and I started being more active to understand storytelling. Maybe I wanted to be a copy writer, maybe I want to be an art director. Maybe I want to experiment with these things. And it took me 15 years to figure out what it is I want to do." USA Today Sports

February 23, 2015 Updates
February 20, 2015 Updates
February 17, 2015 Updates

On Tuesday morning the organization announced a re-brand of sorts, complete with a new uniform and a new slogan, for the start of the 2015-16 season. Where the Sixers preached patience with their current slogan, it seems safe to say that their new slogan will evoke excitement. ‘This Starts Now’ will replace ‘Together We Build’ as the team’s slogan, potentially signifying a shift in organizational expectation. The past two seasons have been all about building, developing, and acquiring assets, with actual outcomes of games taking a backseat. After the coming summer’s asset acquisition is complete, the team may finally be ready to begin its climb back to contention, hence the ‘This Starts Now’ mantra. Philadelphia Inquirer

February 16, 2015 Updates

Sports Business Journal is out with its midseason local TV ratings story and it's not good for the Brooklyn Nets. In another measure of mediocrity, a little more than one-half of one percent of the New York market's TVs are tuned to YES for Nets games. That means Brooklyn has "the lowest average rating in the league," SBJ's John Ourand & David Broughton report. The Nets drop in ratings --29 percent-- is the fourth largest drop in rating this season. The Knicks, whose audience is more than three times larger than the Nets, also suffered a big drop, 28 percent. NetsDaily

February 14, 2015 Updates

It was like a surgical strike ... LeBron James dropped in to the set of a car commercial in the middle of a busy NYC street -- NAILED his part -- and peaced out like a pro ... and TMZ Sports got the whole thing on video. When 'Bron got to the set of the Kia spot, the car was already set up ... the crew was ready to go ... and James knew his part. TMZ.com

February 12, 2015 Updates

Curry will star in a spree of new TV ads this week for sponsors Unilever, Express and Under Armour. His high profile will help position him as the league's next big athletic endorsement star in the vein of James, Kevin Durant and Kobe Bryant. The Golden State Warriors sharpshooter actually beat King James in this year's All-Star fan voting. He also jumped to No. 2 behind James from No. 7 on the NBA's list of best-selling jerseys. Both on the court and on Madison Avenue, Curry will take center stage during the four-day basketball celebration that culminates with TNT's telecast of the 64th NBA All-Star Game from Madison Square Garden Sunday night (7 p.m. ET). AdWeek.com

February 11, 2015 Updates
February 2, 2015 Updates

Of the seven comedy pilots in this most recent round of pickups, two come from Galavant creator Dan Fogelman. One, The King Of 7B, is about a shut-in who leaves his apartment for the first time in decades when he decides that his new neighbor could be his soulmate. The other is a yet-untitled comedy created in partnership with the NBA’s Golden State Warriors (Synergy!). As we’ve previously reported, it’s about an NBA rookie who speaks no English and a translator who doesn’t understand basketball, following in the footsteps of so many sports-themed sitcoms about characters who don’t speak English. AVClub

January 29, 2015 Updates
January 28, 2015 Updates
January 25, 2015 Updates

Retired NBA star Shaquille O’Neal is getting into the sitcom game. O’Neal, 42, will star in and produce a half-hour comedy pilot for truTV called “Shaq Inq.” The series will be a “workplace comedy loosely based on the wild and frenetic business empire of Shaquille O’Neal,” according to the network. There’s no word on who will co-star with O’Neal in the pilot, which he is co-executive-producing with Mike Tollin (“Smallville,” “Arli$$.”) New York Post

January 24, 2015 Updates

TruTV continues its push into original scripted programming with a pilot order to Shaq Inq. (working title), a workplace comedy truTV-Logoloosely based on the business empire of Shaquille O’Neal. The former NBA star-turned-business mogul and occasional actor will topline and executive produce the project from Mandalay Sports Media, the company launched in 2012 by Peter Guber and Mike Tollin. Tollin also executive produces the pilot, which was written by feature writer-director Jeremy Garelick (The Wedding Ringer, The Break-Up). John Fortenberry (Galavant, Instant Mom) will direct. Deadline

January 20, 2015 Updates
January 8, 2015 Updates
January 4, 2015 Updates

Baron Davis -- former NBA star-turned-Hollywood producer -- just completed his very first project ... and it's all set to be released in just a few months ... TMZ Sports has learned. As we previously reported, Davis has been focused on a career in Hollywood for a while -- and now we've learned he's producing and directing a documentary about the legendary Drew League. TMZ.com

December 28, 2014 Updates
December 25, 2014 Updates

The NBA is the latest advertiser to yank its ads from VH1's latest reality series, Sorority Sisters, which has stirred controversy for its Real Housewives-style portrayal of catfighting college graduates. USA Today Sports

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