HoopsHype Sneakers rumors

September 5, 2014 Updates
September 3, 2014 Updates

After flirting with the idea of signing with Under Armour, Kevin Durant announced that he's staying with Nike over the weekend. Just days after coming up short on what turned out to be a surprisingly strong effort to land basketball’s biggest sneaker free agent, Under Armour CEO/Founder Kevin Plank spoke about the offer with Bloomberg’s Stephanie Ruhle. In the interview, Plank said the offer was made “to send a message really out to every athletic director, every president of every team club, every league commissioner and say if you have a deal, there's no deal too big that we can't sit at the table and play with, that you should call us if we haven't already called you by any chance. But that's where we wanted to send that message loud and clear." Sole Collector

While all the buzz is still on Kevin Durant re-signing with Nike, K1X has made a move of their own, signing Adreian Payne. The Germany-based basketball brand has officially signed the rookie forward to an endorsement deal that will see him exclusively wear K1X footwear throughout the 2014-'15 NBA season. Sole Collector

September 2, 2014 Updates

Kevin Durant is staying with Nike. Nike spokesman Heter Myers confirmed that Durant will remain with the shoe giant. Myers said in a statement that Nike is "pleased to extend our relationship with Kevin Durant, one of the most exciting players in the game." Nike did not release terms of the deal. USA Today Sports

September 1, 2014 Updates
August 31, 2014 Updates

Steve Kyler: The Durant brand at Nike generated more than $175 million in 2013 sales, up from $35 million in 2012 - kicking KD $25-$28m won't kill them. LeBron James’ Nike brand generated $300 million in 2013 sales - so there is a lot of room for KD's brand to grow... Jordan did $2.25 billion. Twitter @stevekylerNBA

Plumlee played four years under Team USA head coach Mike Krzyzewski at Duke, and he's a Nike guy. These two facts were bound to be mentioned when discussing his surprising selection. After a 114-55 -- not a typo -- win over Finland on Saturday, he addressed the matter. "I'm very proud that I went to Duke and I'm very proud that I wear Nike, and that has nothing to do with it," Plumlee said, via Ball in Europe. "If you were at our practices and our training camp, anybody that was there, they would see why I made the team." CBSSports.com

Nike has countered Under Armour's offer of between $265 million and $285 million and believes it will keep Kevin Durant for the next 10 years, sources told ESPN. Nike, whose seven-year deal that guaranteed Durant $60 million is expiring, made an initial offer of about $20 million a year that was far from what Durant was looking for. Under Armour's huge play for Durant had many believing that Nike would even let him go at that price. ESPN.com

While the exact Nike offer for Durant isn't known, sources told ESPN that Durant should make more -- in base and royalties -- than the Thunder will pay him over the next two seasons ($41.2 million). That's why fans in Oklahoma City were nervous about a possible move to Under Armour, which could have steered him more to returning to his local roots to play for the Washington Wizards when he becomes a free agent after the 2015-16 season. ESPN.com

August 26, 2014 Updates
August 22, 2014 Updates

I asked Hill about his brand, and whether he has added to it or even intends to expand his portfolio. “I’m not a big guy at getting out like that as far as endorsements and stuff,” he said. “I try to stay mostly to myself.” “I’m still (with) PEAK. I’m coming out with my new shoe this season. I got a new one coming out called ‘the G-Hill Monsters.’ It’s a pretty sleek shoe, nice color waves and things like that. We’re just trying to get them here for people to purchase if they want.” Vigilant Sports

August 20, 2014 Updates

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