HoopsHype Sneakers rumors

August 1, 2014 Updates

Kevin Durant’s contract expires soon, and the organization with which he’s been for what seems like forever is under siege. Every competitor wants Durant’s services, most notably an upstart in his youthful stomping grounds. We’re talking about Nike, of course, which has produced seven versions of Durant’s signature shoe, but Durant’s Swoosh contract runs out this week, and Maryland-based Under Armour plans to come after Durant with gusto. Oklahoman

July 31, 2014 Updates
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July 15, 2014 Updates

adidas has quietly established the best group of rookies of the 2014 NBA Draft class. With Andrew Wiggins and Dante Exum already in the fold, adidas got even richer by adding two more lottery picks to their roster: Joel Embiid and Marcus Smart. Sources confirmed to SLAM that both Embiid and Smart have signed contracts with adidas. Exact terms were not disclosed, but it was confirmed that both contracts will be multi-year deals. SLAM

July 12, 2014 Updates
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June 26, 2014 Updates

If an athlete has been affiliated with the same brand since high school and AAU ball, it stands to reason that once endorsement opportunities present themselves, brand affinity may have an impact. While financial considerations will likely trump nostalgia, any edge a corporate brand can get in its efforts to secure the next Jordan or LeBron will have been deemed well worth it once the paperwork is signed and the pictures of the athlete wearing the company’s shoes make their way through social media. And it may be the best of both worlds for a select few. Andrew Wiggins’ AAU team, CIA Bounce, is sponsored by Nike, and his college team, Kansas, is sponsored by Adidas: two suitors he’s already affiliated with will compete for his services. The Fields of Green

June 24, 2014 Updates

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