HoopsHype Sneakers rumors

March 14, 2014 Updates

Dwyane Wade's latest Li-Ning shoes dropped in China on March 5 and they're pretty ... well...nationalistic. The release date coincided with Lei Feng Day, which honors a famous solider in the People's Liberation Army. Lei Feng is kind of like a poster boy for China's Communist party. He was celebrated for his selflessness and stuff, so his nickname translates in English to "screw." You know, because he did the little, important things that held everything together. Kind of like a "glue guy" in basketball. Anyway, the name of Wade's new shoe in China is "Screw," after Lei Feng, the national hero. Miami Herald

March 11, 2014 Updates

New York Knicks All-Star forward Carmelo Anthony, who has a shoe deal with Jordan brand sneakers and apparel, unveiled a new colorway to his latest signature shoe. The new colorway brought on a lot of Twitter speculation among fans as to where Anthony, who is expected to opt out of his current contract with New York, may land in the offseason. SheridanHoops

March 10, 2014 Updates
March 9, 2014 Updates

In today's nationally televised game against the Chicago Bulls, LeBron James debuted the Nike LeBron 11 Elite. After struggling to find comfort in the LeBron 11 all season, LeBron transitioned into his signature shoe designated for the home stretch. The LeBron 11 Elite appears to be a sleeker version of its predecessor, reducing the use of Hyperposite and adding a glossy heel counter. LeBron wore a Black/Silver colorway that may be exclusive to him. Sole Collector

Soon, you'll see Dallas Mavericks guard Devin Harris take the court in his own colorway of the adidas D Rose 4.5. Styled using the miadidas customization platform, the shoe features a striped grey and black upper, with blue working the tongue, laces, SprintFrame and speckled midsole. White finishes off the look on the lining, tongue logo and outsole. Sole Collector

March 8, 2014 Updates

Under Nike Basketball, you have both Kevin Durant and LeBron. Is there any competition between you three? Kobe Bryant: No. I don’t think so. I think Nike does an incredible job of just listening to the voice of the athlete. The athlete really determines the direction of their brand and how their line goes. Because of that, we are all different in personality and philosophies. The direction is going to be completely different. I think because of that, you really don’t see any direct competition as it pertains to our lines. I support LeBron’s stuff. I support KD’s stuff. We are around, we always talk and share ideas and concepts around each collection. complex.com

In an interview with Russ (Bengtson) you mentioned a Kobe 9 Low. Is there anything you can tell us? Kobe Bryant: Yeah. The low is obviously something I decided to do in 2009, which, turned a lot of heads. It was met with a lot of uncertainty. but since, it was really latched on to the culture. So that is an area of the business that we are not going to go away from. I’ll put it to you that way. complex.com

Penny Hardaway Shoes: It has been confirmed that the former third round overall pick in the 1993 NBA draft and Nike are cooking something for sneaker heads as the Penny 6 is hopefully on its way out on the market. During an interview with Penny Hardaway in Complex, the former Orlando Magic point guard reveals his still great relationship with the shoe brand Nike. "I have a great relationship. We're still doing contracts and we're working on the Air Penny 6. I'm in a great place, man. Being retired and having not played the game in five or six years and still have shoes coming out in my likeness is a true blessing." K-Pop News

March 5, 2014 Updates

Today, Foot Locker drops off a brand new commercial starring Kobe Bryant. In 'Kobe Piano,' Kobe is hard at work creating his grandest masterpiece — but it may not be what you think. Check out the new spot below and shop the Kobe Collection at footlocker.com. Sole Collector

March 4, 2014 Updates
March 3, 2014 Updates
March 2, 2014 Updates
February 27, 2014 Updates

After launching himself around NBA courts with complete, reckless abandon for more than a decade, Manu Ginobili played out of his shoes Wednesday against Detroit. The talk of NBA’s Twitterverse took place late in the first half as Ginobili defended Will Bynum. Planting hard, Ginobili’s left foot burst through the side of his custom Nikes. San Antonio Express-News

The Spurs took a 20-second time, during which their support staff retrieved a replacement pair and laced Ginobili up without missing any court time. “It was a good pit stop,” he said. Ginobili was less than thrilled to answer questions about the mishap, no doubt loyal to his long-time sponsor. “That’s the topic?” he said. “I don’t know what happened. I stopped and my foot kept going. It just happened. First time it’s happened in my career. Very weird, but no big deal.” San Antonio Express-News

February 26, 2014 Updates
February 25, 2014 Updates

Following up on news we reported in December, Houston Rockets forward officially announces his endorsement deal with Chinese brand ANTA. With the deal, Parsons will be featured in global campaigns and wear ANTA sportswear on and off the court. Tonight, he'll debut his new shoe against the Sacramento Kings. In an exclusive interview with Bleacher Report, Parsons expressed excitement about the new partnership and pointed out some of the personal design elements on his first signature shoe. Number '38' embroidery on the backside of the tongue serves as a reminder that 37 players were selected before him in the 2011 NBA Draft. His grandfather Don is saluted with 25 perforations on the toebox, representing his old jersey number and the number Chandler has worn throughout his career. Parsons' 'CP25' logo is embroidered on the heel. Sole Collector

February 24, 2014 Updates

Being that he took home the 2012-13 NBA Rookie of the Year award, became an NBA All-Star and reached other unique incentive clauses in his first two seasons, Lillard will be able to opt out of his shoe contract at the end of the basketball season and either renegotiate a more lucrative deal with adidas, or open negotiations with Nike, Brand Jordan, Reebok or Under Armor, league sources informed CSNNW.com. Another source that’s vastly briefed on Lillard’s situation added, “There’s no doubt about it, he’s opting out.” CSNNW.com

Rival shoe companies have been well-versed on the matter for months and are expected to make competitive offers, but CSNNW.com is told that Nike stands the best chance of luring Lillard away from adidas. CSNNW.com

February 19, 2014 Updates

The East won a wild NBA All-Star game Sunday 163-155 in a game that featured even less defense than usual for an All-Star showcase where record point totals were put up. Sunday’s matchup featured six first-timers, who helped fill the void of perennial All-Stars like Derrick Rose and Kobe Bryant, who have been plagued by injuries this season. Kyrie Irving and Paul George were making their first All-Star starts and helped the East break a three game losing streak. George and Irving are not endorsement stars or household names for non-NBA fans, but prolonged success in the NBA on the national stage can produce endorsement riches unmatched by any other U.S. team sport. The top of the NBA endorsement food chain is led by LeBron James and Kobe Bryant. Both are global superstars who made $42 million and $34 million, respectively, last year from endorsement partners. James has been one of the NBA’s top endorsers since he was drafted by the Cleveland Cavaliers in 2003. His current partners include Nike, McDonald’s, Coca Cola, Samsung Electronics , Upper Deck, Audemars Piguet and Dunkin’ Donuts. Forbes.com

Basketball players can also take advantage of the global nature of the sport. Bryant has made trips to China the past eight years for Nike and he is one of the brand’s main chips in its battle against Adidas in China. Bryant partnered with Turkish Airlines in 2010 and has been featured in commercials with global soccer star Lionel Messi. James’ Dunkin’ Donuts deal is for Asia only, and he entered into a new partnership with Chinese Internet services firm Tencent last year. These deals are not available to football and baseball players. Soccer players are the only team sport athletes that can compete with NBA players. The top 10 endorsers earned $120 million last year led by David Beckham, Messi and Cristiano Ronaldo, who all made more than $20 million from their partners off the pitch. It also starts with the shoe deal for soccer’s biggest stars. Nike and Adidas pay high seven figures for the players above in their global competition. Messi and Ronaldo are stars in every part of the world and are not limited by geography when cutting endorsement deals. They also have bigger followings than any U.S. athlete. Ronaldo, Messi and Beckham have a combined 161 million Facebook fans. The top U.S. athlete is Bryant at 18 million. Forbes.com

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