HoopsHype Sneakers rumors

March 8, 2014 Updates

Penny Hardaway Shoes: It has been confirmed that the former third round overall pick in the 1993 NBA draft and Nike are cooking something for sneaker heads as the Penny 6 is hopefully on its way out on the market. During an interview with Penny Hardaway in Complex, the former Orlando Magic point guard reveals his still great relationship with the shoe brand Nike. "I have a great relationship. We're still doing contracts and we're working on the Air Penny 6. I'm in a great place, man. Being retired and having not played the game in five or six years and still have shoes coming out in my likeness is a true blessing." K-Pop News

March 5, 2014 Updates

Today, Foot Locker drops off a brand new commercial starring Kobe Bryant. In 'Kobe Piano,' Kobe is hard at work creating his grandest masterpiece — but it may not be what you think. Check out the new spot below and shop the Kobe Collection at footlocker.com. Sole Collector

March 4, 2014 Updates
March 3, 2014 Updates
March 2, 2014 Updates
February 27, 2014 Updates

After launching himself around NBA courts with complete, reckless abandon for more than a decade, Manu Ginobili played out of his shoes Wednesday against Detroit. The talk of NBA’s Twitterverse took place late in the first half as Ginobili defended Will Bynum. Planting hard, Ginobili’s left foot burst through the side of his custom Nikes. San Antonio Express-News

The Spurs took a 20-second time, during which their support staff retrieved a replacement pair and laced Ginobili up without missing any court time. “It was a good pit stop,” he said. Ginobili was less than thrilled to answer questions about the mishap, no doubt loyal to his long-time sponsor. “That’s the topic?” he said. “I don’t know what happened. I stopped and my foot kept going. It just happened. First time it’s happened in my career. Very weird, but no big deal.” San Antonio Express-News

February 26, 2014 Updates
February 25, 2014 Updates

Following up on news we reported in December, Houston Rockets forward officially announces his endorsement deal with Chinese brand ANTA. With the deal, Parsons will be featured in global campaigns and wear ANTA sportswear on and off the court. Tonight, he'll debut his new shoe against the Sacramento Kings. In an exclusive interview with Bleacher Report, Parsons expressed excitement about the new partnership and pointed out some of the personal design elements on his first signature shoe. Number '38' embroidery on the backside of the tongue serves as a reminder that 37 players were selected before him in the 2011 NBA Draft. His grandfather Don is saluted with 25 perforations on the toebox, representing his old jersey number and the number Chandler has worn throughout his career. Parsons' 'CP25' logo is embroidered on the heel. Sole Collector

February 24, 2014 Updates

Being that he took home the 2012-13 NBA Rookie of the Year award, became an NBA All-Star and reached other unique incentive clauses in his first two seasons, Lillard will be able to opt out of his shoe contract at the end of the basketball season and either renegotiate a more lucrative deal with adidas, or open negotiations with Nike, Brand Jordan, Reebok or Under Armor, league sources informed CSNNW.com. Another source that’s vastly briefed on Lillard’s situation added, “There’s no doubt about it, he’s opting out.” CSNNW.com

Rival shoe companies have been well-versed on the matter for months and are expected to make competitive offers, but CSNNW.com is told that Nike stands the best chance of luring Lillard away from adidas. CSNNW.com

February 19, 2014 Updates

The East won a wild NBA All-Star game Sunday 163-155 in a game that featured even less defense than usual for an All-Star showcase where record point totals were put up. Sunday’s matchup featured six first-timers, who helped fill the void of perennial All-Stars like Derrick Rose and Kobe Bryant, who have been plagued by injuries this season. Kyrie Irving and Paul George were making their first All-Star starts and helped the East break a three game losing streak. George and Irving are not endorsement stars or household names for non-NBA fans, but prolonged success in the NBA on the national stage can produce endorsement riches unmatched by any other U.S. team sport. The top of the NBA endorsement food chain is led by LeBron James and Kobe Bryant. Both are global superstars who made $42 million and $34 million, respectively, last year from endorsement partners. James has been one of the NBA’s top endorsers since he was drafted by the Cleveland Cavaliers in 2003. His current partners include Nike, McDonald’s, Coca Cola, Samsung Electronics , Upper Deck, Audemars Piguet and Dunkin’ Donuts. Forbes.com

Basketball players can also take advantage of the global nature of the sport. Bryant has made trips to China the past eight years for Nike and he is one of the brand’s main chips in its battle against Adidas in China. Bryant partnered with Turkish Airlines in 2010 and has been featured in commercials with global soccer star Lionel Messi. James’ Dunkin’ Donuts deal is for Asia only, and he entered into a new partnership with Chinese Internet services firm Tencent last year. These deals are not available to football and baseball players. Soccer players are the only team sport athletes that can compete with NBA players. The top 10 endorsers earned $120 million last year led by David Beckham, Messi and Cristiano Ronaldo, who all made more than $20 million from their partners off the pitch. It also starts with the shoe deal for soccer’s biggest stars. Nike and Adidas pay high seven figures for the players above in their global competition. Messi and Ronaldo are stars in every part of the world and are not limited by geography when cutting endorsement deals. They also have bigger followings than any U.S. athlete. Ronaldo, Messi and Beckham have a combined 161 million Facebook fans. The top U.S. athlete is Bryant at 18 million. Forbes.com

February 14, 2014 Updates

Today, Under Armour unveiled what Stephen Curry will be wearing during his first NBA All-Star Game this weekend: a “Purple Voodoo” edition of the Anatomix Spawn. Taking inspiration from New Orleans’ connection to the spiritual world, the upper’s smoky graphic symbolizes the mystery surrounding Voodoo. Also, the colors indigo (sacred color, removing evil) and purple (physical strength, wisdom) both have significant meaning. These are available at UA’s online store now so head on over to scoop up your pair. Dime

February 11, 2014 Updates
February 10, 2014 Updates

This week, Nike will release the LeBron 11 GS in 'Laser Crimson,' a new kids colorway inspired by LeBron James' favorite breakfast cereal. The Fruity Pebbles-like colorway features a Laser Crimson upper paired with an over-the-top, multi-colored outsole. Total Orange laces and a Pink Flash liner complete the look. Sole Collector

February 6, 2014 Updates

Kevin Durant has partnered up with Nike to create a touching collection in honor of his late aunt Pearl, who died of lung cancer in 2000. The mini line includes a sneaker covered in a pink rosebud print and bright blue details inspired by a floral robe Pearl used to wear as well as a matching hat and T-shirt. This is Durant's first design for a woman's shoe and we're hoping it's not the last. "I made a promise to myself to always honor my Aunt Pearl for the example she set, and the encouragement she gave me to follow my dreams," he said in a statement. BET

February 4, 2014 Updates

Today, adidas officially unveiled their 2014 All-Star footwear collection, that you'll be seeing on the feet of players like Dwight Howard, John Wall, Damian Lillard and Joakim Noah. The collection includes new colorways of the Dwight Howard 4, Crazy 8, Crazy 1 and Crazyquick 2. According to adidas, these shoes have been "inspired by New Orleans’ rich culture and the atmosphere of NBA All-Star weekend." The Crazy 8 and Crazy 1 will be worn by adidas athletes during Friday's Rising Stars Challenge and All-Star Saturday night participants. The Crazyquick 2 will be worn on court by John Wall, Damian Lillard and Joakim Noah. And, of course, Dwight will lace up his own signature shoe. Sole Collector

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