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Contrary to reports, Jeanie Buss says the money from the Time Warner deal is set, guaranteed regardless of ratings. The stakes, and consequences, however, are still high. “The team is obviously not doing as well this year — injuries and whatnot. Knock on wood, so far the effect [on business] hasn’t been horrible,” says Lakers COO/senior VP of business operations Tim Harris. “You look at the key indicators: OK, how are the ratings? The ratings are a little down.12 They are down relative to the Lakers, but they are still strong relative to an NBA team. Sponsorship interest is up. That’s good. The big indicator is tickets, and so far we are holding our own. Yeah, there are some soft nights every now and again, but by and large the interest is maintained. Now, if the team stays exactly where they are now, and you and I are having this conversation in another year, am I gonna say the same thing? I don’t know.” Grantland
It seems to have begun already as Taiwanese tire company, Maxxis has signed on to become the official tire of the Los Angeles Lakers. Maxxis made the announcement on their website today, and Lakers COO and Senior VP of Business Operations Tim Harris was happy to bring them aboard: We are excited to welcome Maxxis as a new marketing partner of the Los Angeles Lakers for this season. We showcase similar values, including commitment to providing high-quality products and ensuring that our products measure up to the toughest competitors in our respective industries. Lakers Nation
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