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May 10, 2015 Updates

But Stevens doesn’t give the process that much thought. In fact, he’s rather calm and maybe even a little fatalistic about his future with the Celtics. The club is clearly overjoyed with his performance and happy he has four more years left on his contract, but Stevens is assuming nothing. In the case of the tweets, he’s not going to be hindered by those who reply. “I don’t ever really read the responses,” Stevens told the Herald. “I’ll check the people I’m following, but . . . I haven’t changed anything. I still follow the same people. I tweeted the one time, as you know, and I might here and there. But I don’t have a whole lot of desire to do it, but maybe if my owners tell me I need to or Danny (Ainge) says I need to, maybe I will.” Boston Herald

May 7, 2015 Updates

The Cleveland Cavaliers showed a video in Quickens Loan Arena during Game 2 against the Bulls that depicted a parody of the United Healthcare commercial with the couple reenacting a scene from Dirty Dancing. The Cavs version featured a man throwing his wife/girlfriend across the room when she reveals she’s a Chicago Bulls fan. The video, which was uploaded by a Cavs production assistant, was removed from Vimeo this morning. Obviously, this was made with a child-like innocence and straight parody in mind, but it’s pretty tone deaf considering how much domestic violence has been in the sports section over the last year. The video ends with the woman apologizing for her behavior while she holds an ice pack to hear head. The Big Lead

April 30, 2015 Updates

“I never meant to offend anybody,” Shanks said. “I attempted an admittedly edgy jab at the Mavericks’ expense and it did not go over well with everyone. The organization supported my efforts to make the account one of the best in the NBA by pushing the envelope, but they deemed this too far. Houston Chronicle

Here is the full transcript of Sporting News’ interview with Shanks about the incident, his own background and the pressures of being a social media manager for a pro sports team: Q: A lot of people don't understand the pressures of and qualities required for being a social media manager at such a high-profile company. What kind of background do you have, and how long had you been doing this? Chad Shanks: This is (or was) my fourth season doing social media for the Rockets. I have a master’s degree in journalism and have worked for newspapers, websites and various marketing and PR departments. A lot of people replied to my Tweet in question saying “the social media intern should be fired” or something to that effect. I don’t know of any team that trusts an intern to run their social accounts. Most are in their mid-to-late twenties, I’m in my early thirties. I was a little bit older than most starting this type of job, but they said they hired me because they trusted someone a little older and more educated to not do anything reckless (and we see how that turned out). Sporting News

Chad Shanks: Once we had the game (and the series) locked up with a minute or so left, I wanted to take a jab at the Mavs (something I’ve done every so often with other teams), and that idea popped into my head. I meant it to just be a play on taking an old horse out to pasture that would get our fans even more pumped up and agitate Mavs fans. Obviously, things didn’t turn out that way. I didn’t think people would equate pretend violence on an emoji horse with actual violence on a real horse. That’s not what I intended, but my job was to anticipate how these things would go over, and I failed. Sporting News

April 29, 2015 Updates

Jeff Caplan: Rockets fired their social media manager as a result of that tweet. Definitely in poor taste, but fired seems harsh. Be careful out there. Twitter @Jeff_Caplan

When Pierce orders you to get up, fans can’t help but comply, even if he’s been here for all of seven months. Who was the last Wizards star who had both a massive aura and the game to back it up? “That’s just me,” Pierce said on Tuesday. “I mean, if you go to YouTube, [search] Paul Pierce starting in 1998. You’ll see the same things.” And the social media troublemaking? “I just look at it as … just good banter,” he said, smiling broadly. “Good banter. That’s the word.” Washington Post

“More and more, we’re seeing teams transition from hosting their content primarily on their websites to using their social channels for that purpose instead,” Rappaport says. “When I started with the Sixers, sharing a video from your phone to Twitter required you to upload it to YouTube and share the link. But now, with Vine, Snapchat, native video on Twitter and Facebook, Instagram video, etc., the process is not only incredibly simple, but it’s also way more effective. “It won’t be long before we start to see [NBA] teams beefing up their social teams in lieu of staffing traditional content creators.” complex.com

April 25, 2015 Updates

Washington Wizards forward Kris Humphries, who was briefly married to Jenner’s step-daughter Kim Kardashian in 2011, also tweeted what appeared to be a reaction to Jenner’s announcement. Kris Humphries: "Man, I'm glad I got out when I did." Humphries was slammed on Twitter for the insensitive remark, but clarified on Saturday that he fully supports Jenner. For The Win

April 16, 2015 Updates
April 10, 2015 Updates

On the rare occasions when Barnes isn’t feeling his usual energy before a game, he will grab his phone and look through his Twitter mentions. He scrolls past the compliments and wannabe groupies and requests for RTs until he finds what he needs: negativity. “…[you’re an] invisible man on the court, ur a better talker than a player”. “Matt Barnes looks like that deadbeat uncle that buys you alcohol in high school…” “…If only the Clippers had a better starting SF offensively than Matt Barnes…” Sometimes, Barnes clicks on profiles, to see who’s dissing him. Sometimes he responds. Then he seeks out more insults. He admits this is a bit masochistic, but he fears that without sufficient anger he will lose his edge. And, to Barnes, that edge is everything. “That negativity is what keeps that chip on my shoulder, what makes me a dog, what makes me an a--hole on the court.” he says. Sports Illustrated

April 2, 2015 Updates

Near the end of the third quarter of Wednesday night’s contest between the Blazers and the Clippers, Chris Kaman received a flagrant foul for shoving Chris Paul to the floor, after which a brief altercation ensued. As the league weighs its options in terms of additional punishment for Kaman in the form of a fine or possible suspension, Kaman took to Twitter to post a picture of exactly what prompted him to take matters into his own hands. NBCSports.com

March 20, 2015 Updates
March 12, 2015 Updates

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