Storyline: Lonzo Ball Shoes

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5 days ago via ESPN

In negotiations with the big brands — Nike, adidas and Under Armour — LaVar made it known that he was looking for $1 billion and wanted those brands to sublicense his Big Baller Brand. The shoe brands quickly passed. Days later, the first Big Baller Brand shoes launched on the company website. Industry sources indicate that a deal for Ball from the traditional companies originally fell in the $1.5 million a year range. Playing on the Lakers, plus the power of his holdout, could boost that up over $2 million a year.

Sports apparel giants Nike, Adidas and Under Armour were reportedly prepared to offer UCLA point guard Lonzo Ball, a top prospect in the 2017 NBA draft, a $10 million shoe contract, but his father, LaVar Ball, wanted a “more lucrative” deal. ESPN’s Darren Rovell reported the information during an appearance this week on the Dan Patrick Show, per Brad Crawford of 247Sports. “We said Tiger (Woods) might be the next Jordan taking over, but there is no next Jordan in basketball or probably no next Jordan anywhere,” Rovell said. “I know that’s going to disappoint LaVar Ball, but I think you have to say that.”

Rovell went on to say LaVar Ball is betting on his Big Baller Brand rather than taking a deal that could have doubled his son’s rookie salary. The ESPN business reporter told Patrick he’s surprised the patriarch didn’t take a different route after the Los Angeles Lakers landed the second overall pick. “It’s strange to me that LaVar didn’t at least fold some of his cards and go back to the shoe companies in earnest,” he said. “After the Lakers thing goes down and the perfect scenario is going to unfold, the new deal, Nike (to) five years and $20 million. But what does LaVar Ball do? Instead of saying he now wants $1 billion, he now wants $3 billion.”
2 months ago via ESPN

LaVar Ball said Wednesday that if Nike, Under Armour or Adidas wants to make a deal with his Big Baller Brand now, the asking price is $3 billion. He also explained that he sees no need to market his products to women. In a wide-ranging, sometimes contentious interview with Fox Sports 1’s “The Herd with Colin Cowherd,” LaVar Ball reiterated that he wants his son, NBA prospect Lonzo Ball, to play only for the Los Angeles Lakers and revealed he has sold 400 to 500 pairs of $495 ZO2 shoes since they launched two weeks ago.
2 months ago via ESPN

Fox Sports reporter Kristine Leahy, whom Ball earlier referred to as a “hater” and told to “stay in your lane” after she pressed him on the number of shoes sold, argued that for Big Baller Brand to be appealing to the big shoe companies, he would have to market his products to women. Ball scoffed at the idea. “Yeah, if you have a women’s company. … We’re talking about Big Baller Brand,” he said. Later in the interview, after several tense exchanges with Leahy, Ball said: “I never disrespect women, but I tell you what, if you act like that, something’s coming to you and it’s OK.”
2 months ago via ESPN

Those stars waited until they were stars to cut out the middleman. But already LaVar’s called out: the shoe companies, the NCAA, AAU basketball teams run by shoe companies, retail stores taking a cut of shoe and merchandise sales — basically all the gatekeepers of the world he’s trying (to conquer. Is he trying to change the system or work it? That might not matter, as long as at least one of his sons lives up to the hype he’s created for them. “People don’t understand the movement,” he says. “This is a power play to show everybody, ‘Yo, we don’t need you to make this s — .'”

LaVar Ball’s plan to make Nike and Adidas regret passing on a co-branding opportunity with his son Lonzo and Big Baller Brand appears to be heading in the wrong direction. At yesterday’s Ballislife All-American Game at Long Beach City College, photographer Cassy Athena snapped this shot of the Ball family—LaVar, Lonzo and LaMelo—sitting courtside. Immediately, people noticed that despite unveiling Lonzo’s ZO2 Big Baller Brand signature sneaker earlier week, the brothers were laced up in Jordan Retros, while LaVar wore the Adidas Energy Boost 3.
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July 20, 2017 | 2:24 pm EDT Update