Storyline: Uniforms

195 rumors in this storyline

Finally, the Warriors are willing to hold hands in public with Oakland. The Warriors have new Oakland-themed jerseys for this coming season. This evening, the Warriors will unveil their new “The Town” jerseys. They are a take on the renowned “The City” jerseys — but with an Oakland twist.

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The Charlotte Hornets today unveiled their Classic edition uniforms for the 2017-18 season, bringing back the design worn by the original Charlotte Hornets from their inception in 1988 through 1997. Like the previously released white Association and teal Icon editions, the uniform features the logo of Nike’s Jordan Brand. The Hornets – the only team in U.S. professional sports to have the iconic Jumpman logo on its uniforms – will feature five different uniforms in their 2017-18 uniform collection. “Since we brought the Hornets name back in 2014, our fans have practically been begging for us to wear a version of the original Hornets uniform,” said Hornets President & COO Fred Whitfield. “We could not be more excited to give them what they want and to see the historic pinstriped, teal Charlotte uniform back on an NBA court.”

The Philadelphia 76ers today unveiled two of the team’s four new 2017-18 season Nike jerseys in a digital content series launched on Sixers.com and StubHub. In “Made for the Moment,” the three-part content series presented by StubHub, 76ers guard Markelle Fultz chronicles his experience of putting on the 76ers jersey for the first time and the anticipation of representing the city of Philadelphia. The series final video will be released exclusively on @Sixers this afternoon, Fultz will share his reflections on the significance of wearing No. 20, officially announcing it as his 76ers number.

“The Philadelphia 76ers and Nike are two iconic brands committed to elevating the game of basketball through innovation while seamlessly honoring the rich traditions of both organizations,” Philadelphia 76ers Chief Sales and Marketing Officer Chris Heck said. “We’re excited to unveil the first of two jerseys with our incredible partner, StubHub, an organization as committed to engaging with fans in authentic ways and generating unforgettable live sports and entertainment experiences as we are. We are confident that the next two jerseys we unveil will additionally capture the spirit of this historic city, the imagination of new Philadelphia, and the passion of our loyal fans. Before the 2017-18 season has even begun, our ‘Welcome to the Moment’ campaign has generated national recognition and acclaim, and we look forward to continuing the momentum as the season progresses.”

The Denver Nuggets and The Western Union Company (NYSE: WU) today announced a sponsorship agreement that pairs one of the leading global companies headquartered in Denver with the hometown National Basketball Association (NBA) team. As part of the three-year sponsorship, Western Union will be the first jersey patch sponsor for the Nuggets, with the Western Union logo adorning the jerseys of all players beginning in the 2017-2018 NBA Season. Last April, the NBA approved the sale of jersey sponsorships as part of a pilot program. The Nuggets become the 11th team to secure a jersey sponsor. Western Union will also be a co-presenting sponsor of the team’s 50th anniversary celebration.

One of the most anticipated jerseys to come from Nike’s new NBA deal was unveiled on Monday as the Charlotte Hornets showed off their Jordan-branded uniforms. The Michael Jordan-owned Hornets will be the only team in the league to wear jerseys featuring Jumpman logos instead of Nike Swooshes. The new Jerseys come with new naming conventions: The traditional home jersey is now known as the “association edition” and the traditional away is now known as the “icon edition.”

Coinciding with the introduction of the new uniforms, the NBA is eliminating its “Home” and “Road” uniform designations. Beginning with the 2017-18 season, home teams will pick which uniform they will wear and visiting teams will choose a contrasting uniform within their own assortment. Because of this change, Nike and the NBA worked together to create four core uniforms for each team, classified as “editions,” which draw from the rich heritage of the NBA and its franchises. The Association Edition, the traditional home white uniform, links the 30 teams as members of the most exclusive basketball club in the world. It represents an achievement that most athletes have worked their entire lives to reach. The Icon Edition, previously known as the road uniform, represents the rich heritage and iconic identity that exists within each franchise. This edition utilizes the team’s primary color, a color that dominates the closets of the most diehard fans.

If there was any doubt, Wyc Grousbeck confirmed Monday morning on Toucher & Rich that we’ll never see another Celtics player don the No. 34 jersey. That will forever belong to Paul Pierce, whose 19-year NBA career came to an end Sunday afternoon when the L.A. Clippers were eliminated from the playoffs. Pierce spent 15 great seasons with the Celtics, leading the team to their 17th NBA Championship in franchise history in 2008, earning NBA Finals MVP honors in Boston’s six-game series win over the L.A. Lakers.

“There have been conversations in general by people close to him,” said Grousbeck. “But we haven’t been allowed to talk directly to Paul while he’s been playing. He’s made it clear he’ll always feel like a Celtic and this is his basketball home. I think he wants to come back. We’re a little busy right now, thank goodness, and we’ll speak to him when the time is right. “I’d like to get Danny [Ainge] and Brad [Stevens’] input on it the this offseason, and see what Paul would like to do. But he’s a finals MVP, and the last player to wear No. 34 for us.”

While Nike is set to take over the NBA apparel deal for the 2017-18 season, not all of the jerseys coming to the league next year will solely feature the Swoosh. The Charlotte Hornets confirmed this week that players on the team will wear Jordan Brand uniforms once Nike inherits the contract. In a press release posted on Monday, the team confirmed that it would be the only one in the league wearing Jordan jerseys. Michael Jordan is an owner of the Hornets and his Jordan Brand is owned by Nike, hence the connection here.

The Wizards, who have already clinched a playoff berth and can clinch their first division title since 1979 with a win or an Atlanta loss on Tuesday, announced they will wear their alternate “Stars and Stripes” uniforms for all home games during the postseason. Washington added the “Stars and Stripes” alternate to its wardrobe before the season in conjunction with the team’s “military series,” which honors a different branch of the military at six home games. The Wizards are 3-2 in the “Stars and Stripes” uniforms thus far and are scheduled to wear them one more time during the regular season, on April 4 against Charlotte.

Word came down on Tuesday that Bulls former owner Jerry Krause had died, so the team added a memorial patch, shown above, for last night’s game against the Pistons. While the patch may look simple and straightforward enough, there are actually several notable aspects to it. One at a time: 1. According to Bulls spokesman Tony Hyde, the patch is just a placeholder, with a new patch to follow for tomorrow’s game against the 76ers. Placeholder memorials aren’t unheard of, but they’re usually just simple black bands. Not sure I can recall a placeholder memorial that included typography.

The Brooklyn Nets have sold a jersey patch sponsorship to Infor, a closely held software company backed by Koch Industries Inc. The company will pay $8 million annually for the deal under the league’s three-year pilot program, according to a person familiar with the terms who asked for anonymity because the information is not public. As part of the tie-up, Infor will also provide data analytics and technology to support the team’s business operations, fan experience initiatives and player performance.

“Our alliance with Infor is a transformative partnership for both business and basketball operations and is indicative of the cutting edge and gritty culture we are building,” said Brett Yormark, CEO of Brooklyn Sports & Entertainment. “The patch on the jersey represents our deep engagement with Infor and the software company’s role in taking our performance to the highest level in basketball operations and the business side. We are looking forward to joining some of the world’s most innovative brands, like Ferrari, for the unique opportunity of instilling Infor’s proven business applications into our company.”

The Boston Celtics and GE today announced a multi-year partnership in which the world’s leading digital industrial company will become the team’s exclusive Data and Analytics Partner. GE, which moved its global headquarters to Boston in 2016, will receive a number of marketing assets, including the first jersey patch partnership in the team’s history, beginning in the 2017-18 season. A key component of the relationship will center around GE’s ability to provide the 17-time NBA Champions with its best-in-class expertise, products and insights across data science, medical equipment, and lighting solutions. Terms of the partnership were not disclosed.

In announcing the partnership, Celtics president Rich Gotham said, “GE will be woven into the fabric of the Boston Celtics both literally and figuratively. Their leadership in innovation, analytics, and technology will help us to be as competitive as we can be in everything from optimizing our facilities and equipment to player performance. Simply put, GE will make us a better and smarter basketball team and organization.” “GE and the Boston Celtics both have rich histories of tradition and innovation and we’re thrilled to bring these two iconic brands together in a way that will drive further success for the team and pride in the City of Boston,” said GE Chief Marketing Officer Linda Boff. “The Celtics will become another key ally in GE’s mission to help make Boston an epicenter of tech innovation.”

Yesterday’s Wall Street Journal included an article about the league’s plan to stop selling lower-priced replica jerseys at brick-and-mortar shops next season (which, as you can imagine, doesn’t matter to me one little bit), and buried within that article was the following tidbit: Nike, meanwhile, is expected to present its initial NBA jersey designs to retailers beginning this week. The company said it doesn’t plan to produce sleeved jerseys, a style debuted by Adidas in 2013 that received mixed reviews from players and fans.

On Saturday night, however, Duncan will be forced to leave his comfort zone and deliver a speech in front of a sold-out crowd as his jersey is retired and raised to the rafters. “I just think he wants to get it over with because he knew it was coming at some point,” Spurs coach Gregg Popovich told The Undefeated. “The sooner, the better. The quicker, the better. He probably won’t say much. He probably wishes we wouldn’t do it. “But he owes that to the fans to go out there and let them applaud him for what he’s done. He understands that.”

“You knew that day was going to come,” Spurs guard Tony Parker told The Undefeated. “It’s already unbelievable that he played 19 years, especially with his knees. It’s a great honor. Well-deserved. He’s the best power forward of all time. I can’t wait for that day. It’s going to be a great night.” Spurs guard Manu Ginobili said Duncan’s jersey retirement will be “emotional” for him. “A lot of flashbacks will come back to me because of what we went through. Most of his games were with me,” Ginobili said.

A deal with the NBA would allow Emirates to put its name on a 2.5-inch square patch on the left shoulder of the jerseys. It’s not clear how many of the league’s 30 teams the company is looking to sponsor. The Dubai-based aviation company flies to the following NBA cities: Boston, Dallas, Chicago, Houston, Los Angeles, New York, Orlando, San Francisco, Washington D.C. and Toronto. The NBA declined to comment. Emirates didn’t immediately respond to a request for comment.
More HoopsHype Rumors
September 19, 2017 | 5:02 am EDT Update
By leaving Cleveland, do you think you have a better chance at winning a Championship? Kyrie: “When you think about the journey, and you also put things into perspective for what they really are, it’s a truthful environment. And I wasn’t getting that [in Cleveland]. And that’s where it really stands.” When you say it wasn’t a “truthful environment,” is that pointing to the coaching, the GM, ownership? Kyrie: “No. It’s pointing to the perspective that I know exactly what I want. And I want to be happy, and perfect my craft in doing so.”
5 hours ago via SLAM