Storyline: Uniforms

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For the last couple of weeks, we’ve been seeing hints and possible leaks of the 2018 NBA All-Star Game uniforms. Today we can finally put an end to the “rumours” tag. I’ve obtained official photos of the black set of uniforms, specifically the LeBron James, Kevin Durant and Russell Westbrook versions. Since we still don’t know which players will be playing for which team, technically these uniforms won’t necessarily be the ones to be sold to the public, but they will either be these or in the white version of the same template.

Every NBA team is adding another alternate uniform, and the two local teams will highlight some of the best parts of the Big Apple with their “City Edition” threads. The Knicks will honor the New York City Fire Department. The jersey features an FDNY crest that says “Knicks” and “N.Y.C.” along with ladder and fire hydrant symbols. The Knicks’ “City Edition” is one of four that has not been officially unveiled by the team, but Nike’s website has a Kristaps Porzingis version for sale.
2 months ago via ESPN

Luke Walton is a fan of the Kobe Bryant-inspired/designed Nike City edition Lakers alternate jersey. “I think they’re awesome,” Walton said. “I can’t wait to get one for myself. I am not going to suit up. I will just wear it around the house. Full uniform. Taped ankles and everything. Just something a little different. It’s got his own nice little touches. I always thought he did a really good job, he was always heavily involved in the design with his own shoe and I have always been a fan of those. I think he does a really nice job with the subtleties of the jersey that was put together. I think it will be fun for the team and the fans.”
2 months ago via ESPN

LeBron James explains what he likes about the Cleveland Cavaliers’ new “City” edition gray alternative uniforms by Nike that will debut on Feb. 3 at home against Houston. “They’re phenomenal,” James said Wednesday. “I was happy to be a part of it. I love the color scheme, I love the Ohio crest on the front of the shorts, I like the color combination of the gray with the gold in navy, you can do so many different (combinations) … They allowed us to do a lot with it. It was fun, it was a fun procedure.” How did James become involved in the design process? “Um, well I have a pretty good relationship with the makers of the uniforms and I have a pretty good relationship with the company that’s wearing the uniforms,” he said, making not-so-subtle references to Nike and the Cavs. “I was a part of pretty much the whole process. If we’re changing, we wanted to kind of change our logo and things of that nature. Any time I get a little input on something like that I think it’s pretty cool. I like to wear ‘em, I like to know what my teammates like and then I like to know what our fans would like to see when they’re wearing ‘em to our games and things of that nature, not only at home, but on the road. I’m looking forward to wearing The Land uniforms in The Land.”


Candace Buckner: #Wizards “City Edition” uniforms will debut Jan. 30 at home against the Oklahoma City Thunder. In all, the Wiz will wear them 12 times for the rest of the season (six at home and six on the road)

2 months ago via ESPN

The idea came to Kobe Bryant right away when his longtime collaborators at Nike told him the Lakers wanted their fourth jersey — the so-called “city edition” — designed in his honor: a snakeskin pattern to play off of his “Black Mamba” nickname. “The snake came to me immediately,” Bryant says. “It came to me so fast, I was thinking, ‘This can’t be that easy. This idea is not going to work.’ I spent months trying to talk myself out of it. But in the end, simplicity always wins.”
2 months ago via ESPN

Kobe Bryant doesn’t mind that the snakeskin print — the jersey’s defining feature — doesn’t exactly pop. “Black added a level of mystery,” Bryant says. “You watch athletes run up and down the floor, but you don’t know what is inside of them. And that’s what the black mamba stands for — what is inside of you. It doesn’t stand just for me. It stands for an attitude that should be inside of you when you put the Laker jersey on. You should play with a killer approach.”

The Thunder’s final set of Nike uniforms for this season will go on sale Wednesday, and the team will debut them on the court Jan. 25. The “City” jerseys are a brand-new look for the Thunder in a dark gray tone with pops of color in orange and blue that evoke the team’s shield logo. The “OKC” and jersey number on the front are trimmed in a bright yellow. Jerseys and apparel from the City collection will go on sale Wednesday at 10 a.m. at the Thunder Shop at Chesapeake Energy Arena and online at okcthunder.com/shop.

The bright gold to deep burgundy bands on the uniform represent the famous red rock formations found throughout southern Utah, and they also reflect the fire, passion and intensity of the Utah Jazz organization and players. The word “UTAH” is shown across the chest—the City Edition is the only one of this season’s four uniforms to feature the name of our state. Another special aspect of the City Edition uniform is that the Jazz will be wearing a state of Utah logo that features the basketball lines from the primary logo. This represents how the Jazz belong to all of Utah.


Finally, the Warriors are willing to hold hands in public with Oakland. The Warriors have new Oakland-themed jerseys for this coming season. This evening, the Warriors will unveil their new “The Town” jerseys. They are a take on the renowned “The City” jerseys — but with an Oakland twist.

The Charlotte Hornets today unveiled their Classic edition uniforms for the 2017-18 season, bringing back the design worn by the original Charlotte Hornets from their inception in 1988 through 1997. Like the previously released white Association and teal Icon editions, the uniform features the logo of Nike’s Jordan Brand. The Hornets – the only team in U.S. professional sports to have the iconic Jumpman logo on its uniforms – will feature five different uniforms in their 2017-18 uniform collection. “Since we brought the Hornets name back in 2014, our fans have practically been begging for us to wear a version of the original Hornets uniform,” said Hornets President & COO Fred Whitfield. “We could not be more excited to give them what they want and to see the historic pinstriped, teal Charlotte uniform back on an NBA court.”

The Philadelphia 76ers today unveiled two of the team’s four new 2017-18 season Nike jerseys in a digital content series launched on Sixers.com and StubHub. In “Made for the Moment,” the three-part content series presented by StubHub, 76ers guard Markelle Fultz chronicles his experience of putting on the 76ers jersey for the first time and the anticipation of representing the city of Philadelphia. The series final video will be released exclusively on @Sixers this afternoon, Fultz will share his reflections on the significance of wearing No. 20, officially announcing it as his 76ers number.

“The Philadelphia 76ers and Nike are two iconic brands committed to elevating the game of basketball through innovation while seamlessly honoring the rich traditions of both organizations,” Philadelphia 76ers Chief Sales and Marketing Officer Chris Heck said. “We’re excited to unveil the first of two jerseys with our incredible partner, StubHub, an organization as committed to engaging with fans in authentic ways and generating unforgettable live sports and entertainment experiences as we are. We are confident that the next two jerseys we unveil will additionally capture the spirit of this historic city, the imagination of new Philadelphia, and the passion of our loyal fans. Before the 2017-18 season has even begun, our ‘Welcome to the Moment’ campaign has generated national recognition and acclaim, and we look forward to continuing the momentum as the season progresses.”

The Denver Nuggets and The Western Union Company (NYSE: WU) today announced a sponsorship agreement that pairs one of the leading global companies headquartered in Denver with the hometown National Basketball Association (NBA) team. As part of the three-year sponsorship, Western Union will be the first jersey patch sponsor for the Nuggets, with the Western Union logo adorning the jerseys of all players beginning in the 2017-2018 NBA Season. Last April, the NBA approved the sale of jersey sponsorships as part of a pilot program. The Nuggets become the 11th team to secure a jersey sponsor. Western Union will also be a co-presenting sponsor of the team’s 50th anniversary celebration.

One of the most anticipated jerseys to come from Nike’s new NBA deal was unveiled on Monday as the Charlotte Hornets showed off their Jordan-branded uniforms. The Michael Jordan-owned Hornets will be the only team in the league to wear jerseys featuring Jumpman logos instead of Nike Swooshes. The new Jerseys come with new naming conventions: The traditional home jersey is now known as the “association edition” and the traditional away is now known as the “icon edition.”

Coinciding with the introduction of the new uniforms, the NBA is eliminating its “Home” and “Road” uniform designations. Beginning with the 2017-18 season, home teams will pick which uniform they will wear and visiting teams will choose a contrasting uniform within their own assortment. Because of this change, Nike and the NBA worked together to create four core uniforms for each team, classified as “editions,” which draw from the rich heritage of the NBA and its franchises. The Association Edition, the traditional home white uniform, links the 30 teams as members of the most exclusive basketball club in the world. It represents an achievement that most athletes have worked their entire lives to reach. The Icon Edition, previously known as the road uniform, represents the rich heritage and iconic identity that exists within each franchise. This edition utilizes the team’s primary color, a color that dominates the closets of the most diehard fans.

If there was any doubt, Wyc Grousbeck confirmed Monday morning on Toucher & Rich that we’ll never see another Celtics player don the No. 34 jersey. That will forever belong to Paul Pierce, whose 19-year NBA career came to an end Sunday afternoon when the L.A. Clippers were eliminated from the playoffs. Pierce spent 15 great seasons with the Celtics, leading the team to their 17th NBA Championship in franchise history in 2008, earning NBA Finals MVP honors in Boston’s six-game series win over the L.A. Lakers.

“There have been conversations in general by people close to him,” said Grousbeck. “But we haven’t been allowed to talk directly to Paul while he’s been playing. He’s made it clear he’ll always feel like a Celtic and this is his basketball home. I think he wants to come back. We’re a little busy right now, thank goodness, and we’ll speak to him when the time is right. “I’d like to get Danny [Ainge] and Brad [Stevens’] input on it the this offseason, and see what Paul would like to do. But he’s a finals MVP, and the last player to wear No. 34 for us.”

While Nike is set to take over the NBA apparel deal for the 2017-18 season, not all of the jerseys coming to the league next year will solely feature the Swoosh. The Charlotte Hornets confirmed this week that players on the team will wear Jordan Brand uniforms once Nike inherits the contract. In a press release posted on Monday, the team confirmed that it would be the only one in the league wearing Jordan jerseys. Michael Jordan is an owner of the Hornets and his Jordan Brand is owned by Nike, hence the connection here.

The Wizards, who have already clinched a playoff berth and can clinch their first division title since 1979 with a win or an Atlanta loss on Tuesday, announced they will wear their alternate “Stars and Stripes” uniforms for all home games during the postseason. Washington added the “Stars and Stripes” alternate to its wardrobe before the season in conjunction with the team’s “military series,” which honors a different branch of the military at six home games. The Wizards are 3-2 in the “Stars and Stripes” uniforms thus far and are scheduled to wear them one more time during the regular season, on April 4 against Charlotte.

Word came down on Tuesday that Bulls former owner Jerry Krause had died, so the team added a memorial patch, shown above, for last night’s game against the Pistons. While the patch may look simple and straightforward enough, there are actually several notable aspects to it. One at a time: 1. According to Bulls spokesman Tony Hyde, the patch is just a placeholder, with a new patch to follow for tomorrow’s game against the 76ers. Placeholder memorials aren’t unheard of, but they’re usually just simple black bands. Not sure I can recall a placeholder memorial that included typography.
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February 24, 2018 | 10:01 pm EST Update