Adam Silver Rumors
“What part of you misses being commissioner of the NBA?” he was asked in a phone interview with USA TODAY Sports on Monday. The 74-year-old man who spent three decades building the league into a $5 billion global business, who was always known for his hard-driving and heady ways, and who so happily handed the reins to his protégé, Adam Silver, more than three years ago, hesitated before setting the record straight. “I don’t miss any of it,” said David Stern
The NBA playoffs were always a whirlwind time for Stern, who would spend mid-April to mid-June jet-setting from city to city and heading for his next courtside seat. But nowadays, he’s not all that different from all those fans he spent half a lifetime fostering. With Stern so proud to see Silver doing his old job justice – “I think the way Adam is handling virtually everything is spectacular,” he says – there’s no need to get on a plane anymore.
“We’re thrilled that we already have in place a seasoned sports executive to lead this new league,” said NBA commissioner Adam Silver. “The fact that Brendan knows the NBA inside and out is a huge bonus and will enable us to ramp up this venture in record time.” Ted Leonsis, owner of the Washington Wizards, told ESPN that the Wizards will be one of the franchises to participate in the upcoming league.
Just like NFL ratings last fall, NBA television viewership took a dive during the 2016-17 season, according to an analysis by Sports Business Journal. The SBJ analysis, which looked at local ratings for 27 of the 30 NBA teams, found a 14 percent drop from the previous year. Twenty regional sports networks reportedly saw their ratings decline, including 15 that experienced double-digit decreases.
“The fans are going to want to see be able to see what they want to see, when they want to see it and on any device they want to see it on,” he said. Stern believes viewers will favor streaming services and virtual reality, with output from wearable technology to provide statistical data to augment what they’re watching. So this week he and a group of partners that includes Syracuse coach Jim Boeheim announced the launch of SportsCastr.Live , a streaming platform that allows users to be color commentators and to select which sportscaster they wish to have call, recap or make predictions on a game.
That adds to previous investments that include ShotTracker, in which sensors send real-time data to coaches’ smart devices, and LiveLike, a virtual reality platform to watch sports. “The key catchword is personalization,” Stern said. “So I’m going to want to watch the visiting feed in virtual reality, which the NBA has one game a week now, with real-time stats that are going to be on my smart device because ShotTracker is going to bring it to me.”