Adidas, which sponsored UCLA this past season along with the Chino Hills (Calif.) High School basketball team that features younger Ball brothers LiAngelo and LaMelo, has yet to formally discuss a shoe deal with Ball Sports Group. “It’s not dead yet,” a brand source told The Vertical. An official meeting would potentially take place in the coming weeks, with the brand not yet ruling out making a standard endorsement offer.
Lonzo has received preliminary interest over the past year from the three current major sneaker brands outfitting NBA players: Nike, adidas and Under Armour. None of the brands have expressed a direct interest in LaVar’s “co-branding partnership” concept, which would license the family’s Big Baller Brand for Lonzo’s footwear to then be manufactured by a partner, multiple industry sources told The Vertical.
Sole Collector: adidas is planning to release a new Ultra Boost celebrating the LGBTQ community. pic.twitter.com/Kk7afzATw7