Amadou Fall: Young people are very aware of our players, especially now that there is a growing number of African players in the league. They can participate in the NBA and watch the games through African lenses. The one thing that makes my job even easier is we have all these African players on the continent who are as committed as we are to giving back to their communities with their own camps and inspiring their own communities.
Amadou Fall: We’re also going to spend time with talent identification for the first time. No longer will these [African] players appear from pure luck. There is going to be a deliberate effort and focus to scout talent throughout the continent.
Amadou Fall: When you have your own [NBA players] like Luc Mbah a Moute, Gorgui Dieng, Joel Embiid, I’m just talking about the younger guys. These guys have come through the Basketball Without Borders [camp]. It’s not hard on selling them on where they come from. They are helping build their own brand with the NBA on their continent. And what I’m most proud of is the impact we’re having in the community in terms of using basketball as a tool to inspire young people. With the values of the game, they are learning discipline, hard work, sportsmanship, all these elements of helping young people in their formative years.
The NBA will hold its second NBA Africa Game this summer in South Africa, it was announced Saturday. Team Africa will play Team World at Ticketpro Dome in Johannesburg on Aug. 5, the NBA and the NBPA confirmed.