Amadou Fall Rumors
Amadou Fall: Young people are very aware of our players, especially now that there is a growing number of African players in the league. They can participate in the NBA and watch the games through African lenses. The one thing that makes my job even easier is we have all these African players on the continent who are as committed as we are to giving back to their communities with their own camps and inspiring their own communities.
Amadou Fall: We’re also going to spend time with talent identification for the first time. No longer will these [African] players appear from pure luck. There is going to be a deliberate effort and focus to scout talent throughout the continent.
Amadou Fall: When you have your own [NBA players] like Luc Mbah a Moute, Gorgui Dieng, Joel Embiid, I’m just talking about the younger guys. These guys have come through the Basketball Without Borders [camp]. It’s not hard on selling them on where they come from. They are helping build their own brand with the NBA on their continent. And what I’m most proud of is the impact we’re having in the community in terms of using basketball as a tool to inspire young people. With the values of the game, they are learning discipline, hard work, sportsmanship, all these elements of helping young people in their formative years.
You’re talking about starts, what are the plans and objectives of the African basketball? Amadou Fall: Our mission revolves around the development of basketball at its root. We must make this sport more accessible. Unlike football, which can be played anywhere with anything, basketball requires a ground ball, baskets and it is our role to get involved in the development of this infrastructure so that even in the remotest corners , kids can play basketball soon. As in my case, many players begin later in Africa (at 16) and lose a lot of years because they have not been exposed to basketball before. Our efforts also concentrate on developing local expertise; we are investing a lot to organize seminars to train staff (coaches, referees). We also hope that viewers have the opportunity to see NBA games. We do a lot of effort so that our meetings are broadcast on national television in Africa. Young people are very attracted by basketball but also by the “lifestyle around the sport.
What changes have you noticed since you took office as head of the NBA Africa? Amadou Fall: This year we are meeting all the records, we will soon be present on the entire African continent in one way or another. This is due to long-standing agreements that we have with partners such as Canal +, ESPN, Al Jazeera or Company C Africa covering many countries. Last week for example I could see the Lakers game against Dallas in a bar in Nairobi Kenya and I think it’s great because it brings together people of basketball.