The NBA has reached a commercial partnership with Brazil’s top basketball league, taking over its marketing, advertising and licensing deals. The deal announced Thursday is expected to give a huge boost to the sport in Brazil and should help the NBA continue expanding its presence in the South American nation of more than 200 million people. The NBA and Brazil’s National Basketball League said the partnership has the “long-term goal of increasing the popularity of basketball in Brazil.”
As I reported last year, Adam Silver and other top NBA officials are at least curious about the 40-minute length of FIBA games. Shorter games would mean fewer advertising windows in a very literal sense, but that doesn’t necessarily translate into a long-term revenue reduction or unanimous opposition from network executives. Scarcity can increase per-minute value, especially if ratings go up. There is some belief within the NBA that brisker games could indeed prove more popular among younger fans. Shorter games might also prove to be more unpredictable, since the favorite would have about 15 fewer possessions with which to assert its superiority. Unpredictable games generally rate well, and the NBA is (rather easily) the most predictable of the four major U.S. sports leagues on a game-to-game basis.
The NBA has struck a groundbreaking partnership with Brazil’s top domestic basketball league in which the two will share best practices, marketing strategies, and player development techniques, per sources familiar with the situation. The goal of the NBA’s partnership with Liga Nacional de Basquete is to increase the sport’s profile in Brazil, deepen cooperation between the NBA and top FIBA leagues, and expand the NBA’s international brand. The agreement could be announced by early next month, and the NBA will likely obtain an equity stake in the LNB as part of the deal, per sources. The deal will likely have the NBA sending both cash and people into Brazil for at least two years. The LNB was formed in late 2008 as a way of placing the top 16 Brazilian teams under the same competitive umbrella.
12 Oct 14
Anthony said he would like to play in his fourth and final Olympics in 2016 in Brazil but acknowledges it’s a long way away. He said Paul George’s devastating foot injury over the summer in a Team USA exhibition game won’t impact his decision.
Q: You going to be there in 2016 (for the Olympics in Rio de Janeiro)? Kevin Durant: “For sure. I’ve got to do it. Got to. Brazil, too? Whew…”
Marc Stein: In chat for @SportsCenter to air this week, Kevin Durant tells ESPN he intends to be on Team USA for 2016 Olympics after his ’14 summer off. Durant withdrew from Team USA in August shortly before 2014 FIBA WC in Spain but says he plans to make himself available for 2016 in Brazil.
David ‘Dubi’ Pick: Former Lakers second-round draftee Derrick Caracter signed a deal with Flamengo, champs of Brazil.
David Pick: Raptors SL forward Darington Hobson, a former draftee, signs with Brasilia in Brazil. I’m told deal includes NBA & Euro outs.
Leandro Barbosa: Thank you Spain, thank you @Fiba … #Basketball #AroundTheWorld Sempre vou guardar as boas lembranças desse torneio … #Espanha2014 #BasquetePeloMundoSeguir
The result could have some influence on Brazil’s Olympic bid in 2016, when it will host the event in Rio. FIBA officials in Madrid confirmed to ESPN.com that Brazil has not yet been awarded a berth in its own Olympics with a proposal on the issue to be put before the governing body’s board next spring. The team might have to qualify via next summer’s FIBA Americas Championship. “It’s very sad because we know we could have gone further but we didn’t,” Barbosa said. “We have a great team. Right now, we lost but we’re still together. This was just a bad day.” “If it’s in our hands we will take this,” Teodosic said. “We will not give it away. If we have a chance in the semifinal, we want to go on.”
11 Sep 14
The only member of the Wizards participating in the FIBA World Cup has been eliminated. Nenê and his Brazil squad were upset by Serbia, 84-56, in the quarterfinals Wednesday in Madrid. Brazil was viewed as the favorite after going 5-1 in the tournament and defeating Serbia in group play. The Brazilians played the part early and held a three-point lead late in the first half. But Serbia outscored Brazil 29-12 in the third quarter and never looked back. Nenê was limited to four points on 2 of 8 shooting and four rebounds in 19 minutes. He also blocked two shots. The 6-foot-11 power forward averaged 6.4 points on 43.2 percent shooting and 4.1 rebounds in Brazil’s seven games.
The round of 16 will start on Saturday. Madrid Side: Spain-Senegal / Croatia-France / Greece-Serbia / Brazil-Argentina
01 Sep 14
01 Sep 14
Huertas was basically the only guy who could get anything going offensively. He scored 11 of Brazil’s 19 points in the period, hitting a three off a Nene post-up, finding space around the foul line for a couple of runners against the sagging French defense, and sealed the game at the free-throw line in the final minute. “They were deep into the zone,” he said afterward, “so we could attack, either for a shot or to find the open man.”
France actually led by nine late in the first, but scored just 10 points on its final 20 possessions of the first half, as Brazil took a two-point lead into the break. The Brazilians led by as many as eight early in the fourth, but couldn’t put France away, because they couldn’t put together more than two straight scores. “The zone was back all the time,” said Tiago Splitter, who scored just six points on 2-for-5 shooting. “Nobody was getting easy shots. And our shooters didn’t have a good game outside. “
07 Aug 14
The Larry O’Brien Trophy returned to South America this weekend when it visited Spurs center Tiago Splitter in his home country of Brazil. Making appearances in the cities of Rio and São Paulo, Larry reconnected with his friends from the neighboring continent. On Saturday, Larry joined Tiago at the Brazil vs. Argentina basketball game in Rio, a warmup for the upcoming World Championships. In front of thousands of fans and the NBA trophy, Tiago registered a team-high 15 points and 12 rebounds. While he was doing work on the court, Larry was doing his thing on the concourse, taking photos and selfies with fans. At halftime, Tiago was honored with the trophy in front of the sell-out crowd, who stood and applauded for the first Brazilian to ever win an NBA title. Also congratulating Tiago were his teammates as well as team members from Argentina. A great way to start off this trip!