Brett Yormark Rumors
Following the announcement in 2013 that the New York City teams would co-host the All-Star game, soon-to-be commissioner Adam Silver said the Nets would host the big Sunday game at Barclays Center in “the relatively near future,” a reward for only holding the sidebar events in 2015. Amidst rumors that majority shares of the team and the arena are up for sale, CEO Brett Yormark told the Daily News that there hasn’t yet been a commitment from the Nets. He said the topic should be discussed shortly. “I’m sure there will be some options to host it again,” Yormark said. “I’m sure after this weekend, management and ownership will sit down and decide whether or not it’s something we want to pursue. But the experience has been terrific.”
Chris Broussard: Nets are denying report that Mikhail Prokhorov has put the team up for sale. Quote from Nets ownership: “As we have said for many months, ownership is always open to listening to offers – that’s just good business. There is nothing imminent in terms of a sale of any stake in the team.” I’m not reporting Nets not selling; I’m reporting Nets are DENYING report, specifically Brett Yormark, Barry Baum & GM Billy King.
Also mourning him was Nets CEO Brett Yormark. “I am terribly saddened to learn about Jeffrey’s death,” he said in a statement. “Jeffrey was a passionate Nets fan and one of our most visible and loyal supporters.”
SportsBusiness Journal also noted that Barclays Center earns more than $30 million annually, and banking sources told the publication that the arena’s value is approximately $750 million. A source had told ESPN.com that the Nets were asking $1.1 billion for Barclays Center, so $350 million more than that valuation.
Brooklyn Nets minority owner Bruce Ratner is putting his majority share of Barclays Center on the market. “Our goal is to identify a strategic partner as we continue to capitalize on the great performance of Barclays Center and the promise of Nassau Coliseum,” Barclays Center spokesman Barry Baum said in a statement. “The current management team [Ratner and Barclays Center CEO Brett Yormark] will continue in its existing role.”
The source described the meeting — which Nets minority owner Bruce Ratner and chief executive officer Brett Yormark also attended — as “exploratory” in nature. The source said Prokhorov held the meeting to look into ways to expand his sports and entertainment portfolio, which, along with the Nets, includes Barclays Center, Nassau Coliseum and the sales and marketing operations of the Islanders. The source said that any deal that is made with another group would be a “merger and not a sale” and that nothing is imminent.
“You’ve always dreamed of playing in the pros and here’s your chance to get on the court,” wrote Nets CEO Brett Yormark, in a letter in the ad. “As we embark on what is sure to be one of our most exciting seasons in franchise history, this is your opportunity to be our sixth man.”
The Brooklyn Nets have placed an ad that appeared Monday morning in Crain’s New York Business in hopes of tempting chief executives to put their company’s name on the floor of the Barclays Center. A trial balloon floated by the NBA will result in some teams selling corporate signage on their courts for locally televised games this season.
Forest City Enterprises which owns 55 percent of the arena operating company attributes the shortfall to the opening costs, “to make a big splash in the first year, investing heavily in marketing, customer service and securing top acts,” writes Brown. Indeed, the arena has been the nation’s top grossing venue for concerts and family shows through the first three quarters of year one … and second in the world. “We can easily reduce our expenses by 15%, if not higher,” Brett Yormark, CEO of the Barclays Center, told WSJ, adding the arena’s first 12 months have “exceeded my expectations.”
A year ago on Tuesday, Brett Yormark, chief executive of the Brooklyn Nets NBA basketball team, was watching his team play its first game in its new home after a move from New Jersey to New York. Twelve months on, and the 10-mile move to Brooklyn now looks inspired, with an expensively assembled “super-team” of stars, playing in front of bigger audiences in a new arena. “In every respect the move has been transformational,” Mr Yormark tells the BBC News website. “We have moved a few miles but we could have moved to the other side of the country, such is the difference. We got more buy-in from New York people than we expected. “The resources we have at our disposal are now so different.”
The Nets aren’t just focusing on Europe, he added, noting that he and Kevin Garnett had been in China two weeks ago selling the team. “Brooklyn is very popular among the Chinese. The team is popular there and so are our players. They know Paul Pierce and Deron Williams. China is very important for us in terms of marketing. Our main goal – it is the Chinese and the Russian market. We once spent matches in China and now want to go back there.”
Brett Yormark told ITAR-TASS, the Russian news agency, that the Nets’ acquisition of Andrei Kirilenko will help him market the team both in Russia and the Russian-speaking neighborhoods of New York. Russia, along with China, are the Nets top marketing targets overseas, he added. Yormark, in Moscow with Kirilenko and Irina Pavlova, said that the Nets are working with Adidas to get Kirilenko jerseys on the shelves in Russia as soon as possible and pointed to plans to use AK-47 in selling the team in Brighton Beach, Brooklyn, home of 100,000 Russian speakers. “We have a desire to [market] a large number of products in Russian and geared towards Andrei Kirilenko. I think that soon the Russian fans will able to fulfill this dream,” said the Nets CEO when asked about Kirilenko jerseys.
The corporate sponsorship allows SW24 to piggyback on all Nets-controlled marketing, including ads, billboards and in-arena signage. Most visible will be the security company’s logo on courtside and baseline signage during home games at Barclays Center. “Where you see us, you’ll see them,” Nets CEO Brett Yormark told The Post.
With the highest payroll in the NBA, the Brooklyn Nets could use a few more sponsorship deals like this one. The high-powered Nets are set to announce a new five-year, multimillion deal with SecureWatch 24 to become the team’s first “presenting sponsor.”
The Nets had a harder time selling the team in Russia than you would think, despite having the first Russian and European owner. The lament was always if you only had a Russian player. Now, the Nets have not only any Russian player, but Andrei Kirilenko, they are trying again. Kirilenko, Irina Pavlova and Brett Yormark will head overseas next week and make the rounds of media and sports “influencers” not so much to sell sponsorships, but to re-introduce the team now that it has one of Russia’s greatest player son its roster.
Kevin Garnett and Brett Yormark spoke at a NBA press conference in Beijing, their second joint appearance in two days, and the two echoed the dual themes they had pushed the night before at a dinner for Chinese executives: The Nets plan on winning a championship and want to be a global team. Yormark put the championship at the top of the list, saying it’s not just a goal. Anything less is unacceptable. “Our two biggest goals right now are to win championships and to be a global team. And in order to do that we needed to bring players like Kevin Garnett, Paul Pierce and Jason Terry to Brooklyn,” Yormark added. In a closing statement, the Nets CEO added, “Nothing but a championship is going to be accepted.”
Kevin Garnett and Brett Yormark will co-host a dinner for Chinese executives in Beijing Thursday night, as part of the Nets push to attract sponsors for the team. Yormark is in Beijing all week to stir up business, while KG is promoting his new sneaker line with Anta, the big Chinese sportswear company. The two will host a dinner for 20 CEO’s in Beijing. Among those expected: executives from tech, automotive and sports performance brands.
There will be a star-studded wedding party tonight at the Wolffer Estate in Sagaponack for Brooklyn Nets and Barclays Center CEO Brett Yormark and bride, Elaina Scotto, sister of “Good Day New York” anchor Rosanna. Those expected include Matt Lauer, Katie Couric, Jason Kidd, Michael Strahan, Bruce Ratner and Town broker Jonathan Cohen. The newlyweds had a small private ceremony at the St. Regis last week. There’s lots to celebrate, since Yormark and Ratner’s group was just picked to renovate Nassau Coliseum.
Brett Yormark on high salaries specifically, he added that it’s about “value” and when specifically asked if they were “good value,” he responded, “absolutely good value.” “As it relates to salaries, obviously that’s a decison that ownership and our basketball folk have to make. You want a return on that investment, right? So to the extent that we can see a return, I’m sure we’ll keep making that investment.” At the moment, though, they’re good value? Absolutely, to the extent that we don’t see the return any more i think it drives potentially different decisions. It all gets back to the fans spending the money to see a good team. Absolutely. You’re absolutely right. It does come back to the fan. You’ve got give the fan a great product, if you do, they’re going to vote yes with their wallet.
Brett Yormark is always pushing new frontiers in marketing the Nets and the Coney Island store is just the latest. Any other team have a beachfront operation selling team-branded beach balls? We think not. Now that the store has been open for two weeks, the team is pushing the idea beyond the casual beachgoers. It’s encouraging fans to get on the subway and travel there to pick up Nets gear not available elsewhere. The intrepid Alyonka Larionov boards the D train at Barclays Center for the ride south to the Coney Island stop … and a quick tour of the store with Terrel Kirkham, the Nets marketing director.
The Nets/Barclays Center management, led by Brett Yormark, are taking over the Islander business operations. An official announcement is expected soon. The takeover will include marketing. Yormark and Islanders owner Charles Wang hinted at the arrangement last week during a Sports Business Journal event at Barclays.
Being a member of the Nets organization surpassed some of my greatest ambitions. It was never about an investment; it was about the NETS and Brooklyn. My job as an owner is over but as a fan it has just begun. I’m a Brooklyn Net forever. It’s been an honor to work with Mikhail Prokhorov, Dmitry Razumov, Christophe Charlier, ONEXIM Sports and Entertainment, Brett Yormark and all the wonderful people involved in making the Nets first class. My sincerest thanks goes to Bruce Ratner, who first introduced the idea of moving the Nets to Brooklyn. A thank you and deepest appreciation goes to the fans. You are the lifeblood of any team. The Nets have made their mark on the NBA and as they enter a new era, Roc Nation does as well; as we embark on Roc Nation Sports. Our newest endeavor is committed to building the brands of professional athletes as we have done for some of today’s top music artists. For Roc Nation Sports to function at its full potential, NBA rules stipulate that I relinquish my ownership in the Brooklyn Nets. It was a tough decision but as I stated earlier, it’s not about ownership. Congratulations to The Nets on a great season and making the playoffs! I will always be a Brooklyn Net.
The Nets wouldn’t miss Carter’s money if he were to transition from NBA ownership to NBA player management. Rather, the franchise would miss its biggest international symbol, someone veteran swingman Jerry Stackhouse described as “iconic.” Nets and Barclays Center chief executive Brett Yormark didn’t respond to an interview request, but did claim in a February interview that Carter was a major attraction for segments of the team’s fan base. “You have other people who like us because we’ve married the world of sports to entertainment because of Jay-Z,” Yormark said.
On Wednesday, Brett Yormark and children from the Madison Square Boys and Girls Club cut the ribbon on a Brooklyn Nets-themed basketball court at the club’s Navy Yard Clubhouse on Nassau Street. The court is a replica of the Nets home court (minus the herringbone but with the logos). It took about two months and $75,000 to renovate, all of it paid for by the Nets CEO’s Yormark Family Foundation.The court was the foundation’s first project. The new gym has a new basketball court, bleachers and wall padding. After the ribbon cutting, hundreds of local residents watched two club team dedicate the court.
Stefan Bondy: Regarding report that Brett Yormark was called upon by ownership to negotiate deal for DHoward, team source calls it “total BS.”