Brett Yormark Rumors
Sports Business Journal reports Monday that it’s unclear how much revenue the NBA will bring in from jersey ads — which it describes as “smaller than a standard Post-it note” — but Brett Yormark believes the Nets could rake in between $4 million and $6 million a year from what he calls “naming rights for your team.”
So what can we expect from the Nets? No one is saying, but Brett Yormark has been a major proponent of the ad sales and the Nets were the first NBA team to take advantage of a league program to sell patches on practice jerseys. Back in 2009, when the Nets were still in New Jersey, they sold the rights to their practice jerseys and coaches shirts–and threw in naming rights for their East Rutherford practice facility as well. It was six figure, two-year deal. The patches, advertising PNY Technologies, were larger than what the NBA is permitting on game jerseys.
And let’s not forget who was president of NASCAR when they festooned driver’s jackets and the cars themselves with as many logos as could be fit. “Obviously, it’s a league decision, but as someone who spent seven years at NASCAR, I know the value of putting a brand on the playing field and the uniform, so it is certainly something I would support,” said Yormark back in March 2012. “You can monetize this in ways you can’t monetize any other kind of marketing inventory. And, of course, we’re in the No. 1 market in the country, so …
The Brooklyn Nets will begin formally interviewing candidates for their general manager vacancy on Monday, sources told ESPN.com. Nets owner Mikhail Prokhorov will be in attendance, as will the other members of the team’s GM search committee: Nets chairman of the board of directors Dmitry Razumov, trusted Russian basketball confidant Sergey Kushchenko, CEO of Brooklyn Sports & Entertainment Brett Yormark and president of ONEXIM Sports & Entertainment Irina Pavlova.
Sources say Calipari is fading despite in-house support from Nets CEO Brett Yormark, and ex-Hawks GM Danny Ferry is no longer a viable candidate despite support from the reassigned Billy King. Bryan Colangelo is still in the picture, as are Nuggets assistant GM Arturas Karnisovas and Rockets executive vice president of basketball operations Gersson Rosas.
Durant is represented by Roc Nation Sports and Jay Z. And which team did the hip-hop mogul turned power agent formerly hold a minority ownership stake in? The Nets. Now, let’s add this: The president/chief of branding and strategy of Roc Nation is Michael Yormark. Who is his twin brother? CEO of Brooklyn Sports & Entertainment Brett Yormark. Other potential enticing factors could include: the New York market and a chance to play home games in a topflight $1 billion arena; the potential for a prideful player such as Durant to be the top dog in town; and the opportunity to potentially play with more of a pass-first type of point guard, whom the Nets would have to acquire via free agency or trade.
All indications are the Nets, with a search committee including Board of Directors chairman Dmitry Razumov, board member Sergey Kushchenko, CEO Brett Yormark and Irina Pavlova, president of Onexim Sports and Entertainment, want candidates with extensive NBA experience. Calipari’s first tenure with the Nets ended disastrously, and he has tweeted out his intentions to remain at Kentucky. As one NBA type said, “The longer the search goes, the more Calipari becomes an option.”