Brett Yormark Rumors

The Nets parent company, Brooklyn Sports & Entertainment announced Wednesday that ESL, the world’s largest esports company, will bring the East Coast’s largest esports tournament to Barclays Center in October. ESports are online video game competitions. Now, as esports grows, big tournaments will be conducted live in large venues like Barclays. Barclays Center will play host to a US$250,000 Counter-Strike: Global Offensive competition, with more games joining the tournament’s lineup to be announced in the coming weeks. Esports has become a top priority for BS&E, Mikhail Prokhorov’s “mother ship” for sports and entertainment, particularly CEO Brett Yormark.
Storyline: eSports
So what can we expect from the Nets? No one is saying, but Brett Yormark has been a major proponent of the ad sales and the Nets were the first NBA team to take advantage of a league program to sell patches on practice jerseys. Back in 2009, when the Nets were still in New Jersey, they sold the rights to their practice jerseys and coaches shirts–and threw in naming rights for their East Rutherford practice facility as well. It was six figure, two-year deal. The patches, advertising PNY Technologies, were larger than what the NBA is permitting on game jerseys.
And let’s not forget who was president of NASCAR when they festooned driver’s jackets and the cars themselves with as many logos as could be fit. “Obviously, it’s a league decision, but as someone who spent seven years at NASCAR, I know the value of putting a brand on the playing field and the uniform, so it is certainly something I would support,” said Yormark back in March 2012. “You can monetize this in ways you can’t monetize any other kind of marketing inventory. And, of course, we’re in the No. 1 market in the country, so …
Storyline: Uniforms
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The Brooklyn Nets will begin formally interviewing candidates for their general manager vacancy on Monday, sources told ESPN.com. Nets owner Mikhail Prokhorov will be in attendance, as will the other members of the team’s GM search committee: Nets chairman of the board of directors Dmitry Razumov, trusted Russian basketball confidant Sergey Kushchenko, CEO of Brooklyn Sports & Entertainment Brett Yormark and president of ONEXIM Sports & Entertainment Irina Pavlova.
Storyline: Nets Front Office