From this point forward, how long does it take until he gets an on-court shoe? Nick DePaula: In terms of the timeline, an off-court shoe can come together in as much as eight to 12 months, eight to 14 months, just because you’re kind of putting some panels together and there’s not as much tech. When you’re dealing with an on-court shoe — and of all the players in the league, Russ is one of the most particular. Even last year, his shoe was heavily modified from what was at retail just based on his preferences. It won’t be this season. I think it’ll take at least 12 to 18 months.
Basketball is coming to Vice Media this fall. The youth media company has inked a deal with NBA Digital, the joint venture of the NBA and Turner Sports, to produce original mobile and digital programming about the sport. As part of the deal, the media company’s Vice Sports channel will produce projects meant to reach an international audience.
The multiyear deal kicks off with The Way We Ball, an unscripted series about the home courts where players including Denver Nuggets guard Emmanuel Mudiay and Philadelphia 76ers center Joel Embiid got their start. It will premiere on Vice Sports and will also be available via other NBA and Vice channels. “The NBA has done a great job of positioning itself at the forefront of global sports, both on and off the court, and as we continue to expand our content offering in the sports space, it’s an incredibly exciting league to partner and grow with,” said Vice Sports publisher Will Kiersky. “Exploring global youth culture and sports through the lens of NBA players will make an amazing series.”
Russell Westbrook, the NBA’s reigning Most Valuable Player, will look to continue to establish himself as one of the league’s top global superstars, inking a 10-year extension with Nike’s Jordan Brand that will be the most lucrative total endorsement deal for a Jordan athlete to date, according to industry sources. After first signing a five-year endorsement deal in 2013, Westbrook has been positioned as the face of the brand and the annual Air Jordan model each subsequent season. During that stretch, he also elevated his game yearly as the franchise point guard of the Oklahoma City Thunder.
The Golden State Warriors signed the largest of the NBA ad patch deals this week, selling the space on its jersey for the next three years to Japanese tech holding company Rakuten. Sources say the deal is worth $20 million a year, nearly doubling the second-highest deal signed by the Cleveland Cavaliers.
The best seats at the Staples Center are getting even better for LA Clippers fans who are ready to open in their wallets. The team has broken up its long scorers table, which has created eight new seats, called “Star Courtside” seats on the floor on the side of the players benches. “It’s extremely rare to have space like this open in any arena” Clippers president Gillian Zucker said. “What we did here was create new beachfront property.” The new seats won’t come cheap. The Clippers aren’t publicly disclosing the price, but a league source says they’re asking for $175,000 a seat. The price includes access to the team’s all-inclusive clubs, in-seat waiter service and valet parking with access to a VIP entrance.