Business Rumors

The NBA doesn’t think it makes sense to give fans streaming games on a smartphone the exact same vantage point as people watching at home on a large TV screen. So for every game of the upcoming season, it’s offering a new option for NBA League Pass customers: Mobile View, a zoomed-in video feed that provides a tighter perspective of whatever’s happening on the court. Beginning tomorrow, Mobile View will appear as a third option alongside the typical home and away feeds when in League Pass. So if you don’t have any trouble following the action on your phone’s screen and prefer the traditional TV experience, you can stick with that. Mobile View is available on both phones and tablets, but not League Pass apps designed for TVs.
The NBA, the first major sports league to really embrace virtual reality, is getting even more serious about the technology for the upcoming 2016–2017 season. Today NBA Digital and its partner NextVR announced that they’ll broadcast at least one game every week during the season in VR, complete with dedicated announcers, multiple camera angles, and VR-optimized graphics. Fans will need to have a full-season NBA League Pass subscription — either purchased directly or through a cable provider — to watch games in virtual reality. VR games can be viewed using Samsung’s Gear VR and the NextVR app. The NBA says that other VR headsets will be supported later in the season. During game breaks, fans will be able to see in-venue entertainment and behind-the-scenes arena footage.
Me: Where did this entrepreneurial passion come from? UH: When I was hurt in the playoffs (2010), the year we played Chicago, I spent all year out. I came back for that Chicago series. I just had a lot of time to think. The injury I had was so specific, which was the Lisfranc injury. I had never heard of it. I had never seen it. And I started to research it. It wasn’t good. I didn’t know if I’d be back. And so I just had to start thinking. Me: I’m sure you talked with Caron Butler about this? UH: Yeah. Definitely. I had extensive conversations with Caron about it. I played with Caron one year and I had a chance to sit down and talk to him this summer.