Buss, who shares the majority ownership of the Lakers with his five siblings, said the Lakers’ franchise is not on the market. “There is no point to sell, because it’s a family business,” he said. “We have Jesse [Buss] who runs the scouting and does an incredible job. Joey [Buss], who is the business side and runs the D-Fenders and does a great job. They’re the future of the Lakers. “We’re not going to sell, that’s all there is to it.”
In addition to considering streaming options, the team has had meetings with a number of traditional cable outlets. The Clippers’ local TV rights represent a major return on Ballmer’s $2 billion purchase of the team. National rights for the league have skyrocketed, with the NBA scoring a nine-year, $24 billion deal from ESPN and Turner Sports that begins with the 2016-17 season.
If the Clippers decide to pursue online broadcasting, a hybrid method is a strong possibility. The team could still air games via traditional methods while offering enhanced viewing options to online subscribers. It’s also possible the threat of taking the Clippers online is merely a bargaining chip for Ballmer.
Steve Ballmer, the owner of the Los Angeles Clippers, has turned down a $60 million-a-year offer for local TV rights and is forging ahead with a plan to start his own over-the-top streaming network, The Post has learned. If he follows through on the plan, Ballmer, the former CEO of Microsoft, would be the first owner of a major US sports team to deliver games direct-to-consumer via a Web-based service and not through traditional cable or satellite companies, sources said.
Shortnotice, which was part of a Microsoft Ventures‘ accelerator program in the summer of 2014, hasn’t been able to grow past around 3,800 registered users. While Nijhawan assured me the app would get an update in September and that the team had planned an exciting marketing campaign featuring Memphis Grizzlies player and NCAA Champion Russ Smith, the app’s unwieldiness could make user retention and acquisition difficult. Shortnotice is centered on text-based input and a fatigued interface, and as Barillas’ team noted early on, an enticing user experience and visual interaction signage is critical.