As his sneaker sales have slowed stateside because of a string of major injuries, Rose’s signature business has been surprisingly strong globally. A brand source recently mentioned that Rose’s products have totaled around $100 million in total sales, with 70 percent of that generated from the Chinese market. Adidas operates roughly 9,000 branded stores throughout China, where Rose’s annual signature shoe, his 773 team shoe, a casual shoe and plenty of branded apparel are featured at each store. He also does an annual multi-city tour throughout Asia.
Magic Johnson says he’s rooting hard for Kobe Bryant to kill it in the business world — saying he hopes Mamba becomes the next ex-NBA star to make it BIG off the court. Kobe just announced that he launched his own $100 million venture capital firm — and people are saying he’s well on his way to become a Magic-esque businessman.
The two-time NBA MVP is now the new face of PressPlay, a Silicon Valley digital media startup that will soon offer exclusive video and features from the Golden State Warriors sharpshooter to fans in China. PressPlay’s app is scheduled for release in October, just in time for the upcoming NBA season.
PressPlay isn’t the only tech Curry is leveraging to connect with his fan base, as well as make some extra coin. Earlier this year, he co-founded Slyce, a social media network with a former college teammate and is an investor in CoachUp, another startup that lets parents book private athletic coaches for their kids. And then, there’s “StephMoji,” a collage of emojis and anime for smartphones. Curry is among other NBA All-Stars delving into tech, including Los Angeles Lakers’ legend Kobe Bryant, who is launching a venture capital fund. There’s Carmelo Anthony who also has a VC firm, M7 Tech Partners that invests in early stage digital media, and Chris Paul, who co-created an app called Game Vision that aims to increase court vision awareness. Last month, the NBA players union held a tech summit in San Francisco spearheaded by Curry’s Warriors teammate Andre Iguodala.