David Morrow: NBA, Verizon announce major partnership. Verizon and NBA expand multi-platform content and technology partnership with new innovation component Yahoo Sports to provide access to live NBA League Pass games in the U.S. as well as highlights, originals, and lifestyle programming NEW YORK — Verizon and the National Basketball Association (NBA) today announced an innovative, multi-year partnership that will deliver one of the most comprehensive video streaming offerings of NBA content —from live out-of-market games via NBA League Pass to highlights, fantasy basketball, original programming and more — on Yahoo Sports, Yahoo Fantasy and across Verizon’s family of media brands.
As part of the partnership, beginning with NBA All-Star 2018 in Los Angeles, the NBA and Verizon will unveil a series of innovative collaborations leveraging Verizon’s leading 5G network and technology designed to deliver premium NBA content and unique fan experiences. In addition, the NBA and Verizon will work together on enhanced global Yahoo Fantasy experiences, including a new, simplified Official NBA Fantasy format, flexible entry for fans to start their fantasy season at any time, and customized fantasy highlight packages.
Mietz isn’t the only who’ll be watching Durant closely. YouTube is striking a partnership with the player’s startup, Thirty Five Media, to create more sports-related content for its site. Both YouTube and Durant’s company declined to say how much money’s involved in the deal or how long it’s for. “We have a lot of ideas as we continue to expand as a company,” Durant told CNET in an email.
LeBron James reclaimed his kingdom in China from Stephen Curry — arguably the most popular current NBA star in China — in terms of jersey sales, according to the latest NBA China jersey and merchandise sales for the 2017-18 season. Curry, whose Golden State Warriors reclaimed the Larry O’Brien Trophy over James and the Cleveland Cavaliers last season, had China’s best-selling jersey a year ago.