Business Rumors

Two weeks ago, Twitter was reportedly in talks with the NBA to acquire digital rights to stream hoops action. Well, those discussions materialized quicker than a LeBron James-led fast break. Recode is reporting that Twitter will exclusively stream two live and original NBA programs weekly, beginning next season. The social media network will also double the amount of NBA game highlights it tweets out to the masses and posts on Vine. We emailed to Twitter to learn more about the shows, but the company kept mum about the programming content.
Kobe Bryant has plugged brands from Nike to Sprite to Apple. His latest commercial is unexpected: He’s playing ping pong, badly, in a spot for a Chinese food delivery startup. The ad from McCann Worldgroup Shanghai shows the retired Lakers star fighting hunger pangs as he botches a table tennis tournament. He’s revived after a quick delivery of takeout from Ele.me, which is backed by internet giant Alibaba Group. (Scroll down to watch the ad).