At 7’6”, Yao Ming wasn’t often blocked during his Hall of Fame NBA career. But Chinese politics are a different matter, as Yao learned this week when the state-owned China Basketball Association (CBA) rebuffed the superstar’s attempt to take the league private and remodel it in the image of the profitable NBA.
A report released this month by Slice Intelligence, a consumer research firm, also detected momentum in the Curry line: That analysis found that in the past six months, online sales of Curry shoes have been up 170 percent compared to the half-year prior.
Under Armour has launched a full-court press to grab a bigger share of the sneaker category with the Curry line: It has sent Curry to visit China, a move which executives said helped spur sales in that growing market. And back at home, it is soon to roll out the Curry 2.5, a style that is just like the pair the NBA star wore during his record-setting game.