David Falk Rumors
Michael Jordan’s advisers strictly police the types of deals he enters to maximize his value, the architect of the six-time NBA champion’s marketing strategy said Friday, and a grocery store’s unauthorized use of his name in a steak ad hurt the strategy. Sports management agent David Falk testified in a federal court case in Chicago that’s delving into the market value of Jordan’s identity. The issue is damages that the now-defunct Dominick’s Finer Foods owes Jordan for invoking his name without permission in a 2009 advertisement congratulating him on his Hall of Fame induction.
Falk says Jordan never enters into small one-time deals such as the Dominick’s ad because they weaken his value. Instead, Jordan has limited his endorsement and marketing deals to long-term mega contracts with a few major companies such as Nike and McDonald’s, Falk said. He called it the Hope Diamond strategy. “The Hope Diamond is the most valuable diamond in the world because it’s rare,” Falk said during a testy exchange with the defense attorney as Jordan looked on. “You can’t cut it up into pieces. Certain things are indivisible and keeping them indivisible protects their value.”
“[Bird] changed my life, and I hope people know that,” Hibbert says. “I have nothing bad to say about him or the Pacers. I had some great years there.” Says David Falk, Hibbert’s agent: “We have a great relationship with Larry Bird. Indiana was great for Roy for most of the first six years. They go in a different direction; we felt we had to go in a different direction. We both came to the same conclusion.”
Boston could always trade a big to ease the roster crunch, and Sullinger might be the likeliest candidate to go. He’s had constant conditioning issues, he’s still a sub-30-percent shooter from deep after two years of hoisting, and he’s probably never going to be a plus defender. His agent, David Falk, does not mess around in extension talks. If Falk can’t get Sullinger a huge deal, he will have no qualms taking him into free agency.