On YouTube, anyone with a viral video can flip a switch to show ads before it plays. Facebook won’t make it that easy, at least not for everyday users. At launch, the company is partnering with “a few dozen” major content creators like the NBA, Hearst, and Fox Sports on its revenue share program. It’s planning to add more partners, but it’s essentially hand picking those publishers, which means they’ll be big publishers with big followings.
What social media he’s on… Paul Pierce: I am on Twitter, Instagram and Facebook. … Twitter, I’ll tweet when I’m rooting for a game, I always tweet out photos of my family on Halloween or on vacation, and I do use it to share what my corporate partners want to communicate. Instagram is photo-heavy and I use it when at events or on the road taking photos, and Facebook is a combo of the two. Facebook my management team usually manages for me, and they curate from everything that’s on Twitter and Instagram as well as good articles that are being written about me or my team and my foundation.
The Miami HEAT announced today that last week’s unveiling of the White Hot uniform lit up the social media world with impressions totaling 15,964,766 according to data collected by tweetreach. The HEAT unveiled their White Hot uniform on Saturday, November 24 when they hosted the Cleveland Cavaliers at AmericanAirlines Arena. On twitter, a total of 3,539 tweets were sent referencing the White Hot uniform. Those tweets reached a total of 7,948,606 different people with total impressions reaching 15,004,510. On Facebook, the White Hot uniform garnered 53,999 “likes,” 5,070 “shares” and 1,753 comments with impressions totaling 960,256.
In a post entitled ‘Facebook IPO Post Mortem – Killer – but not for the reasons you think!’, Cuban discloses that he purchased three sets of 50,000 shares of Facebook at $33, $31.97 and $32.50 apiece.
The NBA and its teams have more than 185 million fans across the globe on Twitter and Facebook, and according to social media analytics firm General Sentiment, the league has also generated more social media discussion than any other sport since the start of 2011. The league’s reigning superstar, the Miami Heat’s LeBron James, has 3.6 million Twitter followers alone. “Viewers are using Twitter not just for news but as a TV Guide,” Melissa Brenner, the NBA’s senior vice president of marketing, told TheWrap. “Having the penetration that we do on Twitter, people see NBA teams and players and other terminology in the top 10 trending topics and it is nothing short of beneficial.”