You are considered the face of the NBA. Do you feel your fashion sense has helped you in obtaining that title? LeBron James: “Nah, I think basketball has helped me to becoming the face of the NBA. You can be as fashionable as you want to but if you can’t pick up a ball and put it in the hoop, then it doesn’t matter. I know what my day job is and my day job is to get on that court and wreck havoc. So I think everything else comes second.”
After playing NBA Jam with Jimmy Fallon on The Tonight Show, Russell Westbrook was a guest on Good Morning America where he talked about his unique style and helped select an outfit for Michael Strahan. While answering fashion questions, the NBA MVP had the in-studio audience laughing when he said that fashion gives him the chance to “just walk and be swagged out and have fun,” and he had them “awwwwwing” when he explained why his mom his his style icon. Westbrook said: “My style icon is my mom. She’s always swagged out. She’s always kept me up to par on the fashion, on the style, and to this day, I can still call her and she can give me a nay or yay.”
What inspired you to create this book, Style Drivers? Russell Westbrook: To me, style is very, very important because it can cross so many different lanes. In the book, we talk to many different people, from all aspects, whether it’s people in fashion, sports, or different designers. I think it’s important to see how in everything, fashion relates to people across the board.
Do you think your pre-game fashion affects your performance in the game? Russell Westbrook: For me, it’s not about really great outfits. It’s just who I am. I always want to make sure that people understand that. I’m not getting dressed to make a scene or like ‘Oh, look what Westbrook has on today!’ If I like something, I’ll put it on, I go to the game, that’s how it is. The basketball stuff is not affected by that. I’m gonna do that no matter what I wear. For me, it’s not a game.
The soda company partnered with designer Mark McNairy, who the Wall Street Journal dubbed “king of menswear collaborations” last year and who GQ has called one of their favorite designers, to create a “Triple Double Breasted Suit.” It’ll be made for the Oklahoma City Thunder guard to wear later this year. Mountain Dew is also going to sell Westbrook MVP cans that’ll only be available in Oklahoma City.