Fashion Rumors

Former NBA player Baron Davis designs and creates holiday merchandise through his company Black Santa. This year, ESPN commissioned Davis to make ugly sweaters for the matchups on Christmas Day. The inspiration for the Black Santa company came from Davis’ desire to create content that puts a positive light on African American culture. He trademarked Black Santa and developed it as both a brand and a media company — one that focuses on positive African American narratives, as well as a brand that offers apparel and merchandise surrounding his Black Santa character.
2 months ago via ESPN
“Our team over here at the Black Santa Company decided we all love sports and, obviously, we all love the holidays, so we wanted to build inspiration off of how I view what Christmas would be like this year — not only for these [NBA] cities, but kind of personalizing it and what this team or what this influence means to me,” Davis said. “This is a part of my storytelling and my solution to the status quo of racism and the negativity surrounding our country and our world. We need to have a solution, and it needs to be fun and something that no matter what celebrity or person or basketball player, I need this to resonate with the people it’s going to resonate with.”
2 months ago via ESPN
You created your own clothing line with Honor The Gift. Why the name, and what are you trying to do with it? Russell Westbrook: Obviously fashion is something I love and do and embrace. Going back this past year and half, just trying to figure out the name, and I came up with Honor The Gift. Obviously ‘Why Not?’ is my motto but I believe that it all relates back. Because I believe that everybody’s been given a gift, regardless of what it is. I think everybody in the world has a gift. It’s something that’s not just a regular name, but something to relate to, because I think it’s important.
2 months ago via ESPN
Q: LeBron made this shoe’s debut at a fashion show. Certainly his last three shoes, there was no mistaking, they were basketball shoes. This shoe has a bit of a crossover appeal. How did that come about? Jason Petrie: He definitely takes what he wears seriously and he’s always said, ‘It’s got to be hot.’ He understands where most people wear their shoes is off-court. And that’s something we always have in the back of our minds. LeBron, he wants to be fashionable, but he also wants to be unique and kind of do his own thing, not really follow what other folks are doing. Fashion, it is considered, but it’s all driven by the function of the shoe first.
3 months ago via ESPN
Clarkson partnered with the luxury fashion brand for their F is for Fendi campaign during a bit of a strange offseason. It was an offseason during which the business side of his chosen profession crystallized for him. Clarkson still has his fun, but because of that he’s approached the season differently than he had in past seasons. It’s showing in his play, where his coaches are seeing a new focus on defense and his scoring is among the best in the NBA coming off the bench. “You don’t really understand that until you’ve been around for a while you see guys get traded,” Clarkson said. “People that are close to you. Shoot. My last three years I walked into a locker room and seen all new faces. It’s not nothing new for me. Now it’s just part of the business. Come in, put on this jersey, play for your teammates and try to get wins.”