The NBA Finals, which produced record viewership for ABC, also gave the league its best results in retail and digital categories. The league said that Wednesday, the day after Golden State’s title-winning victory over Cleveland in Game 6, was the highest-selling day in NBAStore.com history, with a triple-digit increase over the record set in 2010 during the Lakers-Celtics finals.
Johnson said James raised his game to a new level, as he became the first to lead all players in an NBA Finals in points, assists and rebounds. “This is as good as we’ve ever seen. It won’t be the top because he did lose. So we’re going to have to still go with (Michael) Jordan as one, but now he can probably take number two spot. It will be 1-A Jordan and 1-B LeBron,” Johnson said.