Today, the Sacramento Kings unveiled an alternative court design for the 2017-18 season. The new black court, reflects the design elements of the team’s global marks, including new logos specific to India and China. As part of the franchise’s mission, the team strives to make basketball the premier sport of the 21st century beyond traditional borders. The team will use this customizable floor through the season when wearing the Global Uniform at home. Building a brand that connects with fans around the world will help create an authentic connection with emerging international basketball audiences, from the court up through jerseys, apparel and more.
Kevin Durant apologized Friday for comments he made about India when asked in a recent interview what the country was like. The Warriors forward, who spent time in the country last month to help grow basketball around the world, tweeted that his comments were “taken out of context” and that he “should’ve worded it better.”
In the interview in The Athletic, Durant said: “Um, it was a unique experience. I went with no expectation, no view on what it’s supposed to be like. I usually go to places where I at least have a view in my head. India, I’m thinking I’m going to be around palaces and royalty and gold — basically thought I was going to Dubai. Then when I landed there, I saw the culture and how they live and it was rough. It’s a country that’s 20 years behind in terms of knowledge and experience. You see cows in the street, monkeys running around everywhere, hundreds of people on the side of the road, a million cars and no traffic violations.
“Mud in the middle of the street, houses were not finished but there were people living in them,” Durant said. “No doors. No windows. The cows in the street, stray dogs and then, boom, Taj Mahal, one of the seven wonders of the world.”
The Golden State Warriors’ Kevin Durant and 3,459 children from the Reliance Foundation Junior NBA program in India entered the Guinness Book of World Records on Friday after holding the world’s largest basketball lesson in multiple venues. Durant, the MVP of the 2017 NBA Finals, conducted the record-breaking feat at the NBA Academy India, the new basketball training center in the Delhi National Capital Region for the top male and female prospects from throughout the country.
One group of players was with Durant at the academy, while other boys and girls participated via satellite from Bengaluru, Chennai, Hyderabad and Kolkata. “Sharing my love of basketball with thousands of boys and girls across India was an unbelievable experience,” Durant said. “It was an honor to coach these amazing kids and to be a part of this special day.”