India Rumors

This talent search is among several initiatives launched in India in recent years by the NBA as it tries to broaden its fan base globally. NBA officials consider the India market key to expanding the brand outside the United States — the “next frontier,” as NBA Commissioner Adam Silver called it. Since 2011, the NBA has signed a broadcast deal for games with an Indian sports channel, hosted three-on-three basketball tournaments and fairs, and partnered with the charitable Reliance Foundation for a junior program in schools that has reached 1 million students.
The league’s representatives say the combination of a growing economy, an emerging, globally minded middle class and the country’s young demographic make India a natural target for expansion. India has more than 350 million people between the ages of 10 and 24, according to a U.N. report. “That’s the number that stands out for all of us, “ said Yannick Colaco, a former college player and the managing director of NBA India. “We’re seeing just so much of vibrancy and diversity that we feel a sport like basketball has tremendous potential.”