Durant is represented by Roc Nation Sports and Jay Z. And which team did the hip-hop mogul turned power agent formerly hold a minority ownership stake in? The Nets. Now, let’s add this: The president/chief of branding and strategy of Roc Nation is Michael Yormark. Who is his twin brother? CEO of Brooklyn Sports & Entertainment Brett Yormark. Other potential enticing factors could include: the New York market and a chance to play home games in a topflight $1 billion arena; the potential for a prideful player such as Durant to be the top dog in town; and the opportunity to potentially play with more of a pass-first type of point guard, whom the Nets would have to acquire via free agency or trade.
We talked about Jay Z last year and you being a fan of his. Obviously you went to his concert at the Barclays Center. I have to ask you, do you have a favorite Jay Z lyric? Silver: I do have a favorite Jay Z lyric, which I find myself often using in business conversations, and that is, Even a broken clock is right two times a day. From “Guns and Roses.” McCollum: That’s a good one. Silver: I may be paraphrasing, but it’s close.
B/R: Your buddy Jay Z had a stake in the Brooklyn Nets. So would you ever consider ownership with an NBA team one day? Diddy: Nah. To be honest, I’m trying to make sure I have a quality in life, trying to hide as an executive. Let them work. I’m trying to just raise my kids and take care of my health and spend time with me a little bit. My new company and my new venture is my health and my spirit. That’s like the biggest corporation I’ve ever started. It’s called Sean Inc.
With the series in the bag, Jay Z finally came forward. Jay Z has nearly 3 million followers, but he is not a man who tweets often. The last tweet to come from his official account was posted on July 8th, 2013. After the final horn Sunday, Jay Z gave a shoutout to the Raptors.
Some around the league point to Durant’s decision to part with Landmark Sport’s Rob Pelinka as his agent to sign with rap mogul Jay Z’s RocNation Sports last summer as a big red flag. However, sources close to the situation say that Durant’s decision was not about Oklahoma City, but about building his off-the-court brand outside of the traditional sports marketing world.